Join us in celebrating our best ofs, tops and faves in this list of the top 10 posts of 2017. These are the posts you voted to the top with your clicks and time. And, for that, we thank and celebrate you.
Ok, readers, here are your picks:
ALL THE HIGHLIGHTS FROM CANNES
This summer summary included all of the best health content from the world’s biggest festival of creativity. There are cases, videos, data points, stories and a lot of ambition for the kind of impact we can have for people and brands.
PATIENT USA: PREVIEW OF 2018 TRENDS
Every year our trend reports are one of our biggest draws. This year we offered an early peek behind the curtain at some of our very favorites. The presentation includes important new expectations like Living Normal and Home Delivery as well as big new shifts like Women In (Real) Pain and the Health Elites vs Illiterati. The full trend report series can be downloaded here.
WHITE WINE WITH YOUR COLONOSCOPY PREP?
This is one of HxP’s very first blog posts. It goes back to 2013. But, every year a combination of human curiosity and chance Googling move it into the reader-favorite results. The post’s traffic numbers seem to prove out the theory of the case study – people really do want to know if white wine counts as a clear liquid in their colonoscopy prep. Find the actual answer and a compelling way to respond to all the questions patients only ask Dr. Google in the post.
THREE BOLD NEW INVENTIONS SEEN AT LIONS HEALTH
Our live Cannes coverage is always popular. This year, the bold inventions post made the list for telling the incredibly emotional, human stories of how Panasonic speakers let families connect with loved ones who are trapped in comas and Baidu glasses help people living with Alzheimer’s recognize the people around them. Or, maybe it was for sharing the incredible unexpected story of the Prepex Circumcision Device that completes that procedure with a set of rings men wear for a week on the go. You really have to read that one.
SOCIAL CENTRICITY: BEYOND PATIENT CENTRICITY
In the American Life and Health project, INC/inVentiv Health followed 30 families for 2 years to understand how they lived with and dealt with acute and chronic medical issues from diabetes and mental illness to infertility and cancer. This post unpacks the most meaningful insights and points to new ways pharma can support and engage.
5 CAN'T MISS VIDEOS FROM CANNES
If there is one video you watch to inspire your work in 2018, it should be the first one in this series from the best of Cannes: SickKids VS: Undeniable It’s a Rocky-running-up-the-stairs epic that raised a ton of money for a children’s hospital and made ever colleague I showed it to tear up and believe in the change great creativity can drive.
TELEMEDICINE: ARE YOU READY FOR A VIRTUAL VISIT WITH YOUR DOCTOR?
One of the biggest themes across all of our 2018 trend reports is about how quickly the front door of healthcare is changing. Patients are less likely to go to doctors offices and more likely to find the answers they need on video, at retail, or via text. This post reviews some of the top perspectives on the experience of telehealth.
TWO-THIRDS OF DOCTORS DON'T TRUST CONTENT ON PHARMA SITES
Ok, this is one of those hard truths you have to read posts. The world is in a trust crisis and our brands are not exempt. This post reveals data from DRG research and dives into some of the drivers of trust – and distrust – in the professional digital space.
ARE CONCEPTS THE KEY TO UNLOCKING INNOVATION?
Ever get thinking about the invisible forces that control human behavior? This post does and it points to specific new ways to foster innovation by engaging key stakeholders in shaping idea blobs into concepts and then into customer reality.
ROBOTS IN HEALTHCARE ARE PRESENT, BUT DRONES ARE STILL DISTANT
Come on, you know you’re curious! Just where are those ‘bots roaming?
