Columbus, OH — 42% of online adults use multiple social media sites and those who choose only 1, typically use Facebook according to Pew Research. For business users, LinkedIn is currently growing faster than Facebook adding 2 new users every second. Shifts in social media platforms happen for many reasons, but one of the most sited reasons for a change in a heavily saturated market is content. We don’t just expect quality content, we demand it.
Slideshare launched on October 4, 2006, but the recent demand for strong visual content, a network of intelligent, sharable insights, and an integrated platform that works the way we work, the site is quietly making itself known as a go-to media network for quality content. This social media strategy has huge potential for businesses and brands looking for new audiences and can be integrated into business workflows very quickly. As part of a bigger content marketing strategy, a Slideshare media presence can establish brands as industry thought leaders through the use of PDF’s, videos, and presentations.
Professional use of social media in the healthcare industry has continued to show positive results in changing brand perception from advertiser to advocate. How a brand acts speaks louder than what is says. Content creation is a leading way to become an active participant in the conversation and Slideshare provides an easy to use and very well connected network of information.
Posted By: Mike Martins
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
