GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world’s ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity. We call it "speaking people."

Building partnerships with pharmaceutical, biotechnology and health-and-wellness clients in 18 major markets around the world, GSW creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies and media and market research.

The agency is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payers and consumers.

CAPABILITIES

  • Advertising
  • Digital and Social Media Strategy
  • Strategic Development and Insight
  • Brand Development
  • Communications
  • Predictive Modeling
  • Market Access Strategies
  • Public Relations
  • Market Research
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Locations

Columbus

500 Olde Worthington Road

Westerville, OH 43082

(614) 848-4848

New York City

335 Madison Ave.
17th Floor

New York, NY 10017

(646) 437-4800

Newtown

100 Brandywine
1st & 2nd Floor

Newtown, PA 18940

(215) 944-3096

Toronto

895 Don Mills Road
Building 2, 7th floor

Toronto, ON M3C 1W3

(416) 390-2364

Montreal

1, Holiday Ave.
West Tower, Suite 300

Pointe-Claire, QC H9R 5N3

(514) 693-3048

Leadership

Sonja Foster-Storch, President, GSW North America

sonja.foster-storch@syneoshealth.com