Report June 25, 2018
Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in The New York Times, USA Today and other publications.
Report June 25, 2018
Noticing important shifts in the rules of engagement between industry and patient advocates, Syneos Health Public Relations Group conducted in-depth interviews with dozens of patient organizations in early 2015.
Report June 25, 2018
Dramatic changes in U.S. healthcare over the last few years have forced a rethinking of the partnerships pharmaceutical companies form with groups representing patients and families.
Report June 25, 2018
As a source of human suffering, a barrier to workplace productivity, a burden on families and a driver of medical costs, mental illness amounts to an unparalleled public health crisis.
Report June 25, 2018
At an ever-quickening pace, biopharmaceutical companies and patient advocacy groups are banding together to hasten development of new drugs for rare diseases.
Report June 25, 2018
Major disrupters in the pharmaceutical industry have put the spotlight on quantifying value and measuring impact. The appetite for innovation and change is strong. But the tolerance for risk is not. Business leaders want to understand the return on new investments...
Report June 25, 2018
Social media offers incredible power to engage stakeholders, but also gives exposure to those who don’t agree with you or seek change. Companies must never be dissuaded from engagement with all audiences.
Report June 25, 2018
The Web is littered with examples of the public decrying corporate missteps. “You didn’t protect my baby.” “Why does your drink contain carcinogens?” “You’re denying cancer patients a life-saving drug!”
Report June 25, 2018
In more than 15 hours of interviews, executives at managed care organizations covering more than 59 million lives talked about issues that are top of mind for mental health patients, including medication access and psychiatric care.
Report January 18, 2018
Check out the KNect365 article for a recap of the session at the Digital Medicine & Medtech Showcase luncheon panel moderated by AJ Triano, SVP Engagement Strategy. This session was held on January 9th in San Francisco.
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