PALIO is an advertising agency dedicated to health and wellness. Neither account-driven nor creative-driven, they are idea-driven. As an agency, PALIO is committed to brilliant delivery, strategic excellence, client cultivation and their Syneos Health resources.

PALIO identify themselves as being “Purveyors of Fine Story.” They love working with clients to find their story and dedicating the time to craft telling it. From in-depth pathophysiological stories to technology stories to patient empowerment stories (and all the endless ones in between), PALIO believes in the power of the right narrative to not only connect with an intended audience, but to yield big, bold, business-building results. These stories are inspired by insight, executed with simple, surprising craft, and resonate long after they are finished. There is nothing more personal than one’s health. And all the science, technology and therapeutics that surround the health and wellness space offer rich sources of inspiration for PALIO to tell stories that build brands and change lives. That’s what PALIO does.


  • Brand Development
  • Strategic Development and Insight
  • Core Messaging Development
  • Disease Awareness Campaigns
  • Regulatory Research and Consulting
  • Creative Development
  • Digital and Social Media Strategy
  • Pre-launch Planning and Product Launch
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New York City

450 W. 15th St.
6th floor

New York, NY 10011

(212) 849-9413

Los Angeles

1315 Lincoln Blvd.

Santa Monica, CA 90401

(310) 309-1000


Kim Johnson, President