Chris Iafolla, Head of Digital and Social Strategy for Syneos Health Communications shares insights on recruiting patients into clinical trials via social media. What works and what doesn't.
In the Pharmaceutical Outsourcing article, Chris says "Before understanding how social media provides opportunities for clinical trial recruitment, it’s important to understand why. As a culture, our online behavior has moved from one centered on “active intent” to “passive scrolling.”"
This content is repurposed from Pharmaceutical Outsourcing.