We’re so glad we ran into you at eyeforpharma Philadelphia. It’s always inspiring to be with an esteemed group of industry collaborators all working to deliver better experiences and value for patients.

We hope you had the chance to see or connect with our very own AJ Triano who talked about how the convergence of trends and dynamics is leading to disruption in the healthcare market. We’ve pulled together for you all our best thinking on 2018 trends, artificial intelligence and driving forward healthcare democracy.

If you’d like to receive a hard copy of any of our reports, please send us your mailing address by clicking here.

Artificial Intelligence for Authentic Engagement
800 patients. 200 caregivers. Their exclusive perspectives on healthcare’s evolution as they begin to confront a future with AI.

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2018 Trends
More than 75 commercial, consumer, marketing, healthcare, and digital trends to help
pharmaceutical marketers face the top disruptions changing the game in the year ahead.

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Our perspectives on the healthcare-AI landscape

For all the headlines about artificial intelligence, what do we actually know about how people with chronic conditions will react when presented with the prospect of their health being managed by algorithms instead of doctors, or by smartphones and sensors rather than nurses? Up until now, there’s been a missing component in healthcare’s AI conversation: the voices of patients themselves.


AI + Patients: The Future Is Now
Therapies like Embrace Watch are about far more
than the hardware and sensors they’re made of -
their AI-fueled backend is transforming the way
HCPs and patients acquire relevant data.
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What Patients Really Want from AI in Healthcare
What AI services patients would actually use? What do patients really want from AI in healthcare?

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When It Comes to Artificial Intelligence in Healthcare, Patients Fear the Replacement of Doctors, Yet Are Open to AI Nurse Support

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Infographic | AI's impact on patients and caregivers
This infographic highlights our new AI research.

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The Syneos Health Podcast: Artificial Intelligence for Authentic Engagement
Take a fascinating journey through the
progression of AI and its application in healthcare
LISTEN


AI Saves Lives
Flying in the face of Sarah Connor and Elon Musk’s worst fears, artificial intelligence is saving lives worldwide.
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Talk Healthy to Me
There’s never been a better time to talk about Voice.

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Using 46 Billion Data Points to Predict Hospital Medical Outcomes
Google recently announced a new research paper they have completed.
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Pharma and AI: Help doctors with AI assistants but don’t try to replace them
This FiercePharma article highlights our new AI research.
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Survey: Less than 20 percent of patients open to AI replacing physicians
Curious how patients are feeling as the use of AI healthcare becomes a reality?
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Our perspectives on how healthcare marketers can use trends

2018 brings marketing shifts in how brands are earning time, attention and loyalty. It brings new realities in accessing, giving and receiving healthcare. How will your brand keep pace? Read our perspectives on how trends can help engage more people in critical conversations about the changing possibilities of healthcare.


Syneos Health Releases 2018 Commercial Trends Forecast
The Commercial Forecast Joins a Series of Consumer, Digital, Communications and Healthcare Trends Reports that Reveals Shifts in Media and Medicine Impacting Stakeholder Engagement.
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Commercial Trends Forecast: ‘R&D is transforming into R&D&C’
The R&D playbook is evolving as the industry looks to break down the silos between clinical and commercial operations – bringing commercial voices to the earliest phases of asset development.

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Trends that will drive 2018 Commercial Strategies
Our 2018 Commercial Trends report is featured in the March 2018 edition of PharmaVoice.
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3 trends to watch in pharma advertising in 2018
Leigh Householder, Managing Director of Innovation, is featured in a STAT News article.

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