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What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations–and the brands already meeting them.

Millennials want health and wellness brands to mirror the millennial mindset and fit into their complex, stressful lives. The brands earning their loyalty have evolved their marketing and design to make new kinds of connections with this influential generation. In this new report, Allidura and GSW outline "Seven Millennial Maxims" for healthcare and the recognized health and wellness brands that are doing it right.