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Christie Anbar, Managing Director of Chamberlain Healthcare PR, Syneos Health, participated in a recent MM&M TrendTalks roundtable focused on “spend and trends” in the areas of healthcare professional (HCP), patient and payer marketing. The attendees were a small and impressive group of senior marketing and managed markets folks, and the conversation was interesting and lively.

Two imperatives involving data stood out during the discussions, both of which should be heeded to further enhance the impact of our communications campaigns:

  1. Mine data to generate insights
  2. Bring clinical, real world and HEOR data to life