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Noticing important shifts in the rules of engagement between industry and patient advocates, Syneos Health Public Relations Group conducted in-depth interviews with dozens of patient organizations in early 2015. The goal: to better understand what patient advocates seek from their pharma partners, and what changes patient organizations believe they must make to become better partners with industry. Among the groups interviewed were a dozen organizations representing cancer patients and families:

  • CancerCare
  • Cancer Support Community
  • Living Beyond Breast Cancer
  • Livestrong
  • Lung Cancer Alliance
  • Melanoma Research Alliance
  • National Comprehensive Cancer Network Foundation
  • Prevent Cancer Foundation
  • St. Baldrick’s Foundation
  • The Skin Cancer Foundation
  • Us TOO
  • ZERO: The End of Prostate Cancer