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eyeforpharma 2018: All the Highlights | Blog
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.
Amazonian Innovation: It’s as Easy as 3-2-1 | Blog
Before this year’s 16th annual eyeforpharma convention even officially began, Amazon was there, empowering pharma leaders by teaching them new ways from their approach to innovation.
Betting Big on Cancer.com | Blog
This month, Janssen launched Cancer.com, aiming to create an online destination for all things oncology.
YouTube Presents: One Tremendous Opportunity to Reach Gen X | Blog
A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.
Lost in Translation: Why Your Teams Don’t Execute Your Strategy | Blog
Live from eyeforpharma Philadelphia 2019— A dozen fresh soundbites from a panel of pharma executives exploring the gap between strategy and execution.
eyeforpharma Philadelphia 2019 Opening Session Takeaways | Blog
Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.
Medical Innovation is Hiding Everywhere | Blog
You just never know how or where inspiration will strike.
Medicine Meets Minecraft | Blog
Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience
Live from eyeforpharma Philadelphia 2019— Brandi Greenberg, Managing Director of Life Sciences Research Advisory Board, hosted a panel of experts from across the life sciences space.
MM&M’s Top 2018 Healthcare Trends in 2 Minutes or Less | Blog
MM&M recently shared a series of infographics to visualize their top healthcare trends for 2018.
CVS App is Digitally Driving Adherence | Blog
While the challenge of non-adherence is far from news in our industry, CVS Health has nonetheless focused multiple work streams on quantifying, qualifying and reversing its impact on healthcare costs.
The Rise of Relevance Marketing | Blog
In many ways, our innovation practice is grounded in the concept of constant change.
Amazon’s Quieter Healthcare Play | Blog
Everyone has been talking for months about Amazon’s big healthcare partnership, but earlier this month, the company made another bold foray into a new customer segment: Medicaid recipients.
Uncomfortable Topics Help Brands Resonate with Customers | Blog
Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.
Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.
Norwegian News Site Pushes Back on Our Push It Trend… | Blog
The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.
Voluntis + Sanofi's New Diabetes Therapy Goes Digital | Blog
Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.
Four Critical Dynamics for Virtual Collaboration | Blog
Achieving success in the current global context now hinges on “the virtual meeting” – the most important method for teams to stay connected, troubleshoot, and drive results.
Will Your Doctor's Next Prescription Be an App? | Blog
Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.
Powerful Pivots for Pharma — Highlights from LIONS Live | Blog
Four simple shifts from the Cannes LIONS Live virtual stage to survive and thrive through seasons of significant uncertainty.
Smartphones are a Welcome Guest in Doctors' Offices | Blog
In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.
Meeker's Perennial Internet Trends Report Adds New Digital Health Section for 2017 | Blog
Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare
Gotham’s Newest Hero | Blog
For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.
Laying the Foundation for Collaborative Healthcare | Blog
Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.
Aetna and Apple Partner to Embed Wearables in Healthcare | Blog
Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.
Algorithms Unleashed | Blog
Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.
Introducing Amazon’s New and Exclusive Medical Device Brand | Blog
In recent weeks, Amazon and Arcadia Group announced the launch of a series of consumer-grade medical devices under their new brand Choice.
Non-adherence and Nudges | Blog
In recent years, countless life science leaders have been exploring ways to harness the power of behavioral science to combat the looming threat of healthcare’s biggest challenges.
Novo Nordisk Joins Allergan in Their Commitment to Limit Price Hikes | Blog
Rising drug prices have been quite a hot topic this year.
Intriguing New Hope in the Opioid Crisis | Blog
Indian medical device manufacturer DyAnsys recently announced the U.S.
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