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In MM&M's data issue, Joe Desalvo, VP of Marketing Analytics at Syneos Health Communications, weighs in with his thoughts on the future of data in pharma marketing.
Millennial Health Myths | In The Media
MM&M takes a look at 10 myths about millennials and their healthcare habits.
Get to Know Your Data Scientist | In The Media
In MM&M's "Get to Know Your Data Scientist" feature, Syneos Health Communications' managing director of data science, Patrick Richard, opens up about his role as a data scientist, his professional history and his "eureka" moment.
MM&M interviews Patrick Richard | In The Media
In this video sponsored by Syneos Health, Patrick Richard, Managing Director of Data Science, Syneos Health, was interviewed by Larry Dobrow, Medical Marketing & Media's senior editor.
Executive Creative Director at GSW, a Syneos Health company, recently sat down with Larry Dobrow, MM&M senior editor, to discuss GSW's response to the rapid pace of change in healthcare marketing.
Infographic | AI's impact on patients and caregivers | In The Media
Syneos Health Communications team surveyed around 800 patients in three disease areas (atrial fibrillation, breast cancer, and Type 2 diabetes), as well as 200 Parkinson's disease caregivers.
We believe that in order to enhance patient engagement and improve outcomes, the industry needs to move beyond the standard patient-centric approach that focuses on individual knowledge and motivation.