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#1

CLUED IN: SOLVING THE INNOVATION MYSTERY - A practical plan for better ideation | Perspectives

A recent survey of pharmaceutical execs found that 84% believe that innovation is imperative to reaching their business goals but 0% strongly agree they know where to start.

#2

Telling Stories | Blog

A post on my Twitter feed tells me that it’s National Storytelling Week in the UK right now, and points me towards an analysis of leading UK companies conducted by content agency Insight Agents.

#3

Talk Healthy to Me | Perspectives

There has never been a better time to talk about Voice.

#4

FREEDOM TO FAIL: A WORKBOOK TO HELP YOU BUILD A PLAN TO INNOVATE AND OPTIMIZE YOUR MARKETING | Perspectives

More than 8 out of 10 pharmaceutical marketers agree that innovation is imperative to reaching their business goals, yet none of them strongly agree that they know on which touchpoints, channels or customer experiences to focus change.

#5

2018 Trends | Perspectives

Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences.

#6

How payers and manufacturers can find common ground in rare diseases | Perspectives

Health insurers have raised challenging questions about how drugs for rare diseases are defined, regulated, and priced in the U.S. market.