Blog December 19, 2018
GlaxoSmithKline announced that it will acquire Waltham, Massachusetts-based drug company Tesaro, which develops novel cancer treatments, for $5.1 billion cash.
Blog December 18, 2018
One year’s innovative and groundbreaking idea becomes the next year’s benchmark standard. As the best ones become more accessible and affordable, new trends develop in their place.
Blog December 17, 2018
As we prepare to turn the proverbial page on 2018, we reflected on how this newsletter should close one of the most dynamic (and sometimes fraught) years in recent healthcare history. After much deliberation, we netted out with a healthcare yearbook.
Blog December 11, 2018
In October, I attended the 2018 Food and Nutrition Conference and Expo (FNCE) in Washington, DC. The event gathered more than 10,000 nutrition experts to discuss important trends, research and insights in food and health.
Blog December 10, 2018
The recent shift towards subscription offerings in the consumer marketplace is a trend that doesn’t seem to be slowing down any time soon. Your food, movies, and even your pet’s treats are delivered right to your door.
Blog December 10, 2018
How is it mid-December already? Hanukkah just ended, Christmas is in two weeks—and there are only 22 days left in 2018…Feeling sufficiently overwhelmed? We feel you. Luckily, we’ve got a holiday-themed TWTW that will help you Shake It Off (Chanukah-pella style?)
Blog December 6, 2018
Amazon Web Services (AWS) has unveiled new machine-learning tools reflecting—and beginning to tackle—some of the greatest challenges facing modern medicine.
Blog December 3, 2018
Well, readers, it is - - amazingly - - the last month of 2018. It’s been a year jam-packed with medical breakthroughs, political changes, and a heavy dose of controversy at every step.
Blog November 29, 2018
Our team worked with more than 200 of our Syneos Health partners from Los Angeles to Munich to Osaka to identify changes in behavior, technology and the landscape.
Blog November 28, 2018
Forecasting next year’s biggest shifts within the healthcare landscape, Syneos Health has released 2019 Health Trend Ten, available for download now, which explicates ten of the trends that will redefine healthcare globally.
Blog November 27, 2018
In recent years, many have questioned social media’s impact on mental health, but a recent study conducted by psychologists at UPenn stands as the first to establish a causal relationship between social media usage and decreased well-being.
Blog November 19, 2018
In a telling new study, pre- and post-surgical efforts by pharmacists yielded staggering effects on patient opioid use. Led by Kaiser Permanente, the healthcare giant with a suite of managed-care services, the study followed almost 600 patients undergoing orthopedic surgery.
Blog November 19, 2018
It's not even Thanksgiving, and we've already broken out the snow boots and shovels. While the New York area was nearly gridlocked from last week's snowstorm, our team was not. In fact, we’re pretty darn busy with a flurry of healthcare news.
Blog November 19, 2018
After taking some major leaps into healthcare, Google has begun solidifying its foothold in the space by appointing Dr. David Feinberg, CEO of Geisinger, to head up the tech giant’s motley array of digital health endeavors.
Blog November 14, 2018
As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.
Blog November 12, 2018
Good morning, readers! Clearly you—and 113 million people—were as pumped about the elections as we were. This year’s midterms had the highest voter turnout in 50 years. While election coverage—and the ongoing ballot counting in Georgia, Florida, and Arizona
Blog November 9, 2018
Pfizer and Novartis have been independently developing therapies for nonalcoholic steatohepatitis (NASH), and they’re now set to join forces to yield a combination therapy for the fatty liver disease linked closely with metabolic disorders.
Blog November 9, 2018
The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Blog November 9, 2018
What comes to mind when you think of a successful unbranded disease awareness campaign?
Blog November 9, 2018
As pharma becomes more and more ingrained in social media, it’s critical to know how and where to listen to the community that you are engaging with and to understand that this is an ongoing, individualized process.
Blog November 9, 2018
What can digital technologies help us solve? When you think about one of the largest problems within the healthcare and pharmaceutical industry, medication adherence should come to mind.
Blog November 9, 2018
On Friday, the Digital Pharma Innovation Day, Joel Sangerman, Chief Commercial Officer for Click Therapeutics, spoke on the topic of “Digital Therapeutics: Software As Treatments.”
Blog November 9, 2018
By now you’ve probably heard of GDPR, the strict data privacy standards that went into effect in Europe this year. But did you know that similar standards are coming to the US?
Blog November 9, 2018
If you’ve been following our recaps from Digital Pharma East, you know that the Syneos Health Digital & Social Strategy team presented original research on recruiting patients for clinical trials at a plenary session. Here’s a peek behind the scenes at how this research pro
Blog November 9, 2018
Patient “opinion leaders” or “thought leaders” are often leveraged as an amplifier of messages around a specific indication on behalf of pharma companies.
Blog November 9, 2018
The overlooked heroes in healthcare are often clinical trial participants. These patients represent the foundation of getting new and better treatments FDA-approved and in the hands of the patients that need them.
Blog November 7, 2018
In recent weeks, Amazon and Arcadia Group announced the launch of a series of consumer-grade medical devices under their new brand Choice.
Blog November 5, 2018
While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.
Blog October 31, 2018
Last month, the nation’s largest physician-owned malpractice insurer published results from a major survey focused on the attitudes, beliefs and behaviors of doctors today—and the results were sobering.
Blog October 31, 2018
A recent proposal by the U.S. Department of Health and Human Services calls for pharmaceutical companies to display drugs’ list prices in their TV commercials.
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