Blog November 19, 2018
In a telling new study, pre- and post-surgical efforts by pharmacists yielded staggering effects on patient opioid use. Led by Kaiser Permanente, the healthcare giant with a suite of managed-care services, the study followed almost 600 patients undergoing orthopedic surgery.
Blog November 19, 2018
It's not even Thanksgiving, and we've already broken out the snow boots and shovels. While the New York area was nearly gridlocked from last week's snowstorm, our team was not. In fact, we’re pretty darn busy with a flurry of healthcare news.
Blog November 19, 2018
After taking some major leaps into healthcare, Google has begun solidifying its foothold in the space by appointing Dr. David Feinberg, CEO of Geisinger, to head up the tech giant’s motley array of digital health endeavors.
Blog November 14, 2018
As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.
Blog November 12, 2018
Good morning, readers! Clearly you—and 113 million people—were as pumped about the elections as we were. This year’s midterms had the highest voter turnout in 50 years. While election coverage—and the ongoing ballot counting in Georgia, Florida, and Arizona
Blog November 9, 2018
Pfizer and Novartis have been independently developing therapies for nonalcoholic steatohepatitis (NASH), and they’re now set to join forces to yield a combination therapy for the fatty liver disease linked closely with metabolic disorders.
Blog November 9, 2018
The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Blog November 9, 2018
What comes to mind when you think of a successful unbranded disease awareness campaign?
Blog November 9, 2018
As pharma becomes more and more ingrained in social media, it’s critical to know how and where to listen to the community that you are engaging with and to understand that this is an ongoing, individualized process.
Blog November 9, 2018
What can digital technologies help us solve? When you think about one of the largest problems within the healthcare and pharmaceutical industry, medication adherence should come to mind.
Blog November 9, 2018
On Friday, the Digital Pharma Innovation Day, Joel Sangerman, Chief Commercial Officer for Click Therapeutics, spoke on the topic of “Digital Therapeutics: Software As Treatments.”
Blog November 9, 2018
By now you’ve probably heard of GDPR, the strict data privacy standards that went into effect in Europe this year. But did you know that similar standards are coming to the US?
Blog November 9, 2018
If you’ve been following our recaps from Digital Pharma East, you know that the Syneos Health Digital & Social Strategy team presented original research on recruiting patients for clinical trials at a plenary session. Here’s a peek behind the scenes at how this research pro
Blog November 9, 2018
Patient “opinion leaders” or “thought leaders” are often leveraged as an amplifier of messages around a specific indication on behalf of pharma companies.
Blog November 9, 2018
The overlooked heroes in healthcare are often clinical trial participants. These patients represent the foundation of getting new and better treatments FDA-approved and in the hands of the patients that need them.
Blog November 7, 2018
In recent weeks, Amazon and Arcadia Group announced the launch of a series of consumer-grade medical devices under their new brand Choice.
Blog November 5, 2018
While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.
Blog October 31, 2018
Last month, the nation’s largest physician-owned malpractice insurer published results from a major survey focused on the attitudes, beliefs and behaviors of doctors today—and the results were sobering.
Blog October 31, 2018
A recent proposal by the U.S. Department of Health and Human Services calls for pharmaceutical companies to display drugs’ list prices in their TV commercials.
Blog October 30, 2018
Pharmaceutical giant Roche’s new app for people with multiple sclerosis (MS) revolutionizes how doctors care for patients with the disease.
Blog October 29, 2018
Welcome to Hallo-week! As the Reputation and Risk Management Practice coordinates our costumes, we’re also keeping our third eye on the news – scanning for the spookiest updates in healthcare.
Blog October 24, 2018
The industry and the Department of Health and Human Services presented different visions of what greater pricing transparency looks like in the future, complete with separate proposals of how and what information should be shared with consumers.
Blog October 22, 2018
Ever feel like you need a little superhero strength to get through your Monday? We’ve got you covered! Actually Marvel does, with a video short that calculates the healthcare costs Daredevil has incurred from his injuries as compared to everyone else he’s brawled with.
Blog October 18, 2018
Some of topics covered today included The Golden Age of Data Analytics, Enriching Healthcare Through Virtual Reality, and Leveraging Patient Influencers to Improve Disease Management.
Blog October 18, 2018
In recent weeks, a group of researchers, behavioral scientists and typographic design specialists from down under have given the world an unforgettable new tool: a new font called Sans Forgetica.
Blog October 17, 2018
The Digital & Social Strategy team is back at Digital Pharma East for Day 2. After a large cup of coffee and a bunch of yummy doughnuts, the team was ready for a full day of digital insights.
Blog October 17, 2018
Advantia Health, a leading-edge medical company committed to empowering women with integrated health care services, announced a new partnership with Elligo Health Research, which will offer Advantia’s clients access to a whole new realm of resources, through clinical trials.
Blog October 16, 2018
This week, the Digital & Social Strategy Team traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Blog October 16, 2018
The growing appeal of orphan drugs to manufacturers isn’t a groundbreaking story, but a new report identifies some head-spinning facts behind the focal shift from blockbuster to rare-disease drugs.
Blog October 15, 2018
You’re a pharma brand sitting in between your two biggest competitors. Look to your left. Now look to your right. If one of their websites is compliant when shared socially, then yours is not.
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