As part of Syneos Health, we are engaged in every point of influence in health. That lets us know your
market and your patient in ways that no other partner could.
AT THE POINT OF CARE
Over 12,000 nurses and sales experts educating healthcare professionals, patients and caregivers
In-house HCPs, including doctors, nurses, pharmacists, psychologists
in real life
Ethnographers and behavior psychologists immersed in longitudinal studies of life and health
IN EHRs (AND WALLETS)
Researchers steeped in shifting payer attitudes
Communicators connected to organized customers and workflow-decision dynamics
in government offices
Strategists and experts in regulation and pricing
Public relations teams focused on new value frameworks and influencers
AT PHARMA LEADERS
Commercial strategy experts innovating at every stage of the life cycle
Competitive views into promotional marketplace activity across hundreds of therapeutic areas
IN THE NEXT GENERATION OF CARE
Integrated Top 3 CRO serving over 500,000 clinical trial participants
Bold new navigators developing or commercializing at least 82% of all novel new drugs approved by the FDA in a recent five-year period
We know a health challenge isn’t something that happens to just one person. It affects an entire social and economic system around them. In order to influence behavior, we use real-world insights to foster a gut-level understanding of the complex lives of patients and providers.
This understanding lets us work more nimbly and create more innovatively.
Client Snapshots: Clear Lens on Change
My client was facing loss of exclusivity in a unique market. They had big questions about what might happen at the point of sale and point of care. I quickly connected with three pharmacists on our team as well as several Syneos Health Communications contract sales reps who know the practices extremely well. We built a roadmap of exactly what to expect that let the clients move forward quickly and confidently with their operational plan.
A client in a fast-changing primary care market wanted to know more about what to expect from two new competitors. I pulled up our data dashboards to get a comprehensive market analysis from each of the competitors’ previous launches. Then I connected live with clinicians who knew the data, communicators who knew the brands, and behavioral scientists who knew the patients. We pulled together over 200 observations that led to 8 specific insights into how to stand out and disrupt.
My client wanted to set a vision for how his team would evolve the organization’s medical function. They were afraid they were years behind and wanted to leap ahead. We were able to build a full landscape of what the industry investment and intent looked like by pooling the insights of our consulting team, medical communications experts, and lobbyists. The clues collected helped his team quickly drive to a shared vision and initial projects to put it in motion.