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We collected all our favorite short-listed creative, big ideas, and highlights from individual talks in 14 posts.
Live from Cannes Lions: What could make being sick better?
Palo Alto, California —Connecting doctors and patients using technology is no easy task.
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
The Pharma Playlist | Blog
Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions.
23andMe, started as an innovative, yet simple, take-home DNA sample pack.
2015 Trend Posters | Blog
Want a quick reference to all of the 2015 trends?
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.
Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.
Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.
Are Doctors Humans? | Blog
Live from Cannes Lions Health: Atilla Cansun, the CMO at Merck Consumer Health (now part of P&G Health), was back at Cannes this year to talk about how to create brands people love.
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.
Researchers went to community clinics throughout New York to engage families of 6-month through 8-year-old children who were getting their first influenza vaccination.
Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.
The Ultimate Creative Act | Blog
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.
As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.
We’re excited to begin releasing our 2015 trends reports.
Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
One of the most sizable issues with present-day data tracking is that we have every imaginable way of tracking our personal data, but we haven’t figured out a way to make that data improve our lives.
When I drive my car safely and save fuel, I expect to be rewarded.When I am a loyal patron by going to (insert favorite coffee shop here) everyday, I expect to be rewarded.
How an Idea Becomes a Cure | Blog
You’ve seen the headlines and heard the candidates pounding their podiums.
This is the simplest research project you’ll read about all week.