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#361

In China: Healthcare Isn’t About Care, But Cure | Blog

Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.

#362

From Design Thinking To Design Linking | Blog

Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.

#363

From Do The Right Thing To Do The Easy Thing | Blog

Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.

#364

Everyday Support That Changes Lives | Blog

Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.

#365

The Health And Wellness Winners At Cannes Lions | Blog

Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.

#366

Too-Small-To-Fail Steps To De-Stress | Blog

Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.

#367

The Value Of Entertainment In Pharma | Blog

Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.

#368

I Never Expected To See That There | Blog

Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight.

#369

The Best Of Cannes Lions Health | Blog

Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.

#370

A World With More Effective Prescriptions | Blog

23andMe, started as an innovative, yet simple, take-home DNA sample pack.

#371

Google + Wired Alum Take On a Massive Clinical Study | Blog

Iodine.com, the crowd-sourced medication review site founded by former Wired editor Thomas Goetz and former Google engineer Matt Mohebbi, is recruiting participants for a study on the effects of antidepressants.

#372

What's Driving The Rise of Digital Health at CES? | Blog

It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things.

#373

Are Wearables Wearing Thin? | Blog

Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.

#374

2015 Consumer Trends: New Report | Blog

It’s here!

#375

2014 Healthcare Trends: Exclusive iBook | Blog

We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.

#376

Did you know you have more options? | Blog

What if you wanted a box of cereal right now?

#377

Benefits of the Pill Plus Model | Blog

I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.

#378

2015 Marketing Trends: New Report | Blog

We’re excited to begin releasing our 2015 trends reports.

#379

The Women's Perspective is Key for Successful Healthcare Branding | Blog

A recent AdWeek article stresses the importance of considering a woman’s point-of-view when creating healthcare-focused ads, since they’re the key decision makers when it comes to health- related issues (94% of the time, according to GreyHealth Group).

#380

Trending Now: Get the 555 on SXSW | Blog

SXSW brought us new gadgets and apps galore.

#381

GoPro and Oculus Rift Team Up To Create First-Person Surgery | Blog

Gaming is making its presence known in the healthcare industry, particularly in the field of surgical education.

#382

CES - Digital Health Summit - Solving Wicked Problems | Blog

The next two sessions of the Digital Health Summit were focused on healthcare related to caregivers.

#383

2014 Consumer Trends: Exclusive iBook | Blog

Around this time each year, we explore the trends that are changing expectations for brand interactions.

#384

80% of Blindness in the World is Preventable and Curable | Blog

Did you know that there are only 100 doctors in Kenya that have an eye care specialization ?

#385

Saving Physicians 5 minutes per Patient | Blog

A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.

#387

Create Long Lasting Patient Relationships Using Rewards | Blog

When I drive my car safely and save fuel, I expect to be rewarded.When I am a loyal patron by going to (insert favorite coffee shop here) everyday, I expect to be rewarded.

#388

Google Life Sciences Gets Rebranded | Blog

We know how much air pressure is in our tires.

#389

FiercePharma: Who's Best at Connecting with "The Worried Well" | Blog

Our latest report on millennials and health has sparked the interest of some key pharmaceutical columnists.

#390

Why Your Next Social Shift Should Be Slideshare | Blog

42% of online adults use multiple social media sites and those who choose only 1, typically use Facebook according to Pew Research.