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Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.
Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.
Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do.
Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.
Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight.
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business.
23andMe, started as an innovative, yet simple, take-home DNA sample pack.
Iodine.com, the crowd-sourced medication review site founded by former Wired editor Thomas Goetz and former Google engineer Matt Mohebbi, is recruiting participants for a study on the effects of antidepressants.
It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things.
Are Wearables Wearing Thin? | Blog
Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.
We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.
What if you wanted a box of cereal right now?
I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.
We’re excited to begin releasing our 2015 trends reports.
A recent AdWeek article stresses the importance of considering a woman’s point-of-view when creating healthcare-focused ads, since they’re the key decision makers when it comes to health- related issues (94% of the time, according to GreyHealth Group).
SXSW brought us new gadgets and apps galore.
Gaming is making its presence known in the healthcare industry, particularly in the field of surgical education.
The next two sessions of the Digital Health Summit were focused on healthcare related to caregivers.
Around this time each year, we explore the trends that are changing expectations for brand interactions.
Did you know that there are only 100 doctors in Kenya that have an eye care specialization ?
A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.
Have a wall nearby?
When I drive my car safely and save fuel, I expect to be rewarded.When I am a loyal patron by going to (insert favorite coffee shop here) everyday, I expect to be rewarded.
We know how much air pressure is in our tires.
Our latest report on millennials and health has sparked the interest of some key pharmaceutical columnists.
42% of online adults use multiple social media sites and those who choose only 1, typically use Facebook according to Pew Research.