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Think you have health condition?
While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals.
For a while now activists have been on Pharmaceutical companies to stop gouging prices.
It’s hard to believe that with all of the breakthrough advances in healthcare over the years, the stethoscope, one of the most essential medical tools, has remained unchanged for 200 years.
Recently Adweek interviewed the new Chief Marketing Officer of CVS.
This report could be subtitled: wow, we can do that?!
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
With every type of tracking device under the sun at our disposal, the real question has become, what are we to do with this agglomeration of endless data?
The Innovation Gap | Blog
Paul Simms, Chairman of eyeforpharma kicked off his annual conference with a call to arms: We have an innovation gap.
Live From Lions Health: Walking around the exhibit hall at Lions Health, I was surprised to see a familiar snack on the wall: Tostitos.
This is it!
Crowdsourcing Hope | Blog
Nowadays we can crowdsource just about anything.
If you’re at home and run out of Tide detergent, you can order it with the click of Amazon’s Dash button.
Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.
As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.
If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.
The world we live in is constantly bombarded by extraneous messaging.
10 Apps For Caregivers | Blog
Many of us are faced with the daunting task of caring for our loved ones.
Medical sensors are infamous for being bulky and not mobile-friendly.
Being a patient – it’s a job no one wants and almost no one is prepared for.
The BIG Data Motivator | Blog
Adult life, it turns out, is full of lots of things you should do.
March’s Apple Live event generated some intriguing buzz around the coveted Apple Watch, along with some innovative updates to Apple’s existing product line.
Apple CareKit Apps are Live | Blog
Great news for developers, patients, and healthcare professionals: Apple’s CareKit modules are officially up and ready for use on GitHub, and three apps that utilize the CareKit platform are available for download.
New research from Parks Associates reveals some interesting information about the usage of care-related apps in the caregiver population.
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
Roughly 1 billion doctor’s office visits occur each year.
Here it is!
The prevalence of these life threatening conditions is increasing and medical scientists can’t seem to figure out why.
Live From Lions Health: What do you do when someone you know gets breast cancer?