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#91

2017 Lions Health: All the Highlights from Cannes | Blog

Live From Lions Health: This is the fourth year Cannes has hosted a special conference and award show focused on health and life-changing creativity.

#92

TEDx: Hidden Possibilities In Everyday Clues | Blog

I recently had the opportunity to attend and speak at a very unforgettable TEDx event.

#93

Think small: The individual experience of care | Blog

The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on.

#94

Only 3% of people are perfect. | Blog

The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.

#95

Three Creative Nudges from Cannes | Blog

Live From Lions Health: The hardest thing to do is to change human behavior.

#96

Are Wearables Wearing Thin? | Blog

Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.

#97

Complete mobile support for ALS patients and partners | Blog

Live from Cannes Lions: A complex treatment requires incredibly simple support.

#98

Veterans, iPads and the future of medicine | Blog

Telehealth was once the topic of futuristic videos.

#99

Cough, sore throat and a better experience | Blog

An app isn’t right for every brand, but when it is right, it can be really powerful.

#100

Maybe we need more terrible experiences in health | Blog

Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.

#101

The year of transformation of GSK | Blog

Live from Cannes Lions: They call it a thrill ride.

#102

HxP Picks: Identity, DTC, lenticulars, and empathy | Blog

Some of our favorites!

#103

How will human connections survive technology? | Blog

Over dinner last night, some colleagues compared their families by level of device and technology addiction.

#104

Is healthcare the new processed food? | Blog

In 2004, Morgan Spurlock made reforming the fast food industry his personal mission.

#105

Formality impedes communication | Blog

We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.

#106

Fun signs beat finger-wagging commands | Blog

Nobody gets human motivation like Dan Pink.

#107

HxP Picks: Gaming, NFC, caregiving, more | Blog

Wrapping up your week?

#108

The doctor you choose makes all the difference | Blog

One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers?

#109

Designing healthcare people want to keep | Blog

Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.

#110

New medical research starts with worried search | Blog

A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.

#111

2014 Marketing Trends: Exclusive iBook | Blog

We covered an entire room with ideas.

#112

Earning smiles, tears and goosebumps | Blog

When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.

#113

United Healthcare Speaks People | Blog

Healthcare is typically full of a lot of finger pointing and blame.

#114

How Social Business Is Changing Experience at Teva | Blog

By the end of a typical week, my Outlook calendar looks like the bitter end of a Tetris game with meetings stacked two and three deep in any given hour.

#115

Benefits of the Pill Plus Model | Blog

I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat.

#116

Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.

#117

How an app + marketing changed cancer care | Blog

Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare.

#118

What has healthcare done for - or to - you? | Blog

Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful.

#119

Pfizer asked Boomers to change the world (again) | Blog

As an industry, the worst is behind us.

#120

The thin line between denial and hope | Blog

Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.