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#121

How will human connections survive technology? | Blog

Over dinner last night, some colleagues compared their families by level of device and technology addiction.

#122

7 Wow-Worthy Stats About Life and Health | Blog

You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them?

#123

Trend: People Expect More Than a Prescription | Blog

People increasingly expect to be active participants in their healthcare.

#124

New medical research starts with worried search | Blog

A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.

#125

Pfizer asked Boomers to change the world (again) | Blog

As an industry, the worst is behind us.

#126

Designing healthcare people want to keep | Blog

Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.

#127

Verizon Wants to Connect You To Your Doctor | Blog

With Google, Apple and a slew of other tech companies looking to participate in the health space, Verizon is jumping aboard with their new telemedicine platform “Verizon Virtual Visits”.

#128

Experience starts with everyday objects | Blog

One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.

#129

Consult Your Collective | Blog

At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”

#130

40 Ideas from MediaPost Marketing Health | Blog

This week marked MediaPost’s first Marketing Health conference.

#131

Download this and call me in the morning | Blog

One of the few places we still get homework as adults is the doctor’s office.

#132

Worth a Like: UCB Leads on Facebook | Blog

If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.

#133

SnackStat: Must See YouTube? | Blog

Searching to reach that every popular 18-34 yrs. demographic?

#134

Enough with the gardening grandma pictures already | Blog

When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.

#135

The future of healthcare looks … chilly | Blog

This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.

#136

Maybe we need more terrible experiences in health | Blog

Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.

#137

Only 3% of people are perfect. | Blog

The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.

#138

Formality impedes communication | Blog

We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.

#139

HxP Picks: Gaming, NFC, caregiving, more | Blog

Wrapping up your week?

#140

HxP Picks: Identity, DTC, lenticulars, and empathy | Blog

Some of our favorites!

#141

What is customer experience in healthcare? | Blog

Enter your typical American hospital.

#142

Crowd funding comes to cancer care | Blog

If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.

#143

How MOOCs could empower the newly diagnosed | Blog

MOOCs have disrupted the elite world of higher education.

#144

Trend: Rise of real world data and the new KOL | Blog

One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.

#145

Special Report: Data and Analytics | Blog

HXP recently attended the National Forum on Data and Analytics in Washington, D.C.

#146

The Next Era of Healthcare Brand Building | Blog

I had the opportunity to attend the very first Lions Health in Cannes this last weekend.

#147

mHealth for seniors - sooner than you think | Blog

In almost every region around the world, you can find some version of “The mHealth Report.”

#148

The thin line between denial and hope | Blog

Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.

#149

A new approach to fighting drug shortages | Blog

Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe.

#150

Stop buying ads for people to skip | Blog

I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.