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This is by far the most submitted HxP story ever.
You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations.
In almost every region around the world, you can find some version of “The mHealth Report.”
This week marked MediaPost’s first Marketing Health conference.
One of the few places we still get homework as adults is the doctor’s office.
Not long ago, a client described a particular patient type to me.
How do you communicate with your doctor?
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
As marketers, we’re always asking one basic question: What do people want right now?
It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.
A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.
If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.
Some of our favorites!
A few of the favorites to hit our inboxes this week
The topic of unconscious bias has been a big one this year, thanks in part to Facebook COO Sheryl Sandberg’s high profile book and media tour encouraging women to “lean in” at work.
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
Refill my Pill | Blog
“There’s an app for that” has become common place these days.
What if you wanted a box of cereal right now?
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?
Doctors are competitive creatures.
Choosing a doctor is a very important decision for any individual or family.
In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.
Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe.
People think the great debate of this decade is about privacy – what we want other people and companies to know about us.
One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.
The rise of digital telehealth is upon us.
Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.
What's Hot In Technology | Blog
From mobile lung monitoring, to apps that bring doctors to your doorstep, the latest and greatest in technological innovation.
If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.
Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.