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Over dinner last night, some colleagues compared their families by level of device and technology addiction.
You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them?
People increasingly expect to be active participants in their healthcare.
A study published this month in JAMA shows how scientists can use our aggregated search engine queries to detect unreported prescription drug side effects and drug-drug interactions before they are found by the Food and Drug Administration’s warning system.
As an industry, the worst is behind us.
Join a brainstorm – any brainstorm – in this industry and you’ll hear at least one person say something like this: If people only knew (this critical piece of health information), I’m sure they’d change their behavior.
With Google, Apple and a slew of other tech companies looking to participate in the health space, Verizon is jumping aboard with their new telemedicine platform “Verizon Virtual Visits”.
One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.
Consult Your Collective | Blog
At the end of almost every drug commercial, you will hear the phrase, “consult your doctor.”
This week marked MediaPost’s first Marketing Health conference.
One of the few places we still get homework as adults is the doctor’s office.
If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system.
The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more.
We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.
Wrapping up your week?
Some of our favorites!
Enter your typical American hospital.
If you’ve ever supported a friend or family member fighting cancer or another acute, life-changing disease, you probably know about CarePages and CaringBridge.
MOOCs have disrupted the elite world of higher education.
One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy.
HXP recently attended the National Forum on Data and Analytics in Washington, D.C.
I had the opportunity to attend the very first Lions Health in Cannes this last weekend.
In almost every region around the world, you can find some version of “The mHealth Report.”
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.
Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe.
I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.