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Not long ago, a client described a particular patient type to me.
Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.
Let’s kick off this week with a ton of the great finds our contributors have sent in.
Going Beyond The Screens | Blog
Last year, one of the most recognizable and notable trends we uncovered was that people from all across the globe were becoming multi-screen users, physicians included.
Sharing data has been a sensitive subject in healthcare, but with companies and consumers becoming more willing to share data has drastically changed the way that we operate on a daily basis.
The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!
You don’t have to look far these days to find another story of a frustrated physician.
RHS: Non-Doctors On Demand | Blog
On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.
Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference.
Social vs. | Blog
Guessing the number one category of apps used on tablets is a pretty easy one: games.
If you work in healthcare, you’ve probably had your fair share of conversations so mired in TLAs (three letter acronyms) and exclusionary insider lingo (did you know that “idiopathic” is really just a very fancy way of way of saying I don’t know) that even you’ve lost track.
From Pencil To Potential | Blog
3 POTENTIAL HEALTH APPLICATIONS OF GRAPHENE – THE STRONGEST, THINNEST AND MOST CONDUCTIVE MATERIAL EVER DEVELOPED.
How do you communicate with your doctor?
Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare.
“The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown.
What did the doc say? | Blog
Everyone listens to their doc right?
We wear a pretty big black hat as an industry.
Refill my Pill | Blog
“There’s an app for that” has become common place these days.
FDA Balancing Act | Blog
Ambitious technological innovation and the US healthcare system are two things that do not often logically go together.
As marketers, we’re always asking one basic question: What do people want right now?
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
I was chatting with Jeff Giermek about innovation today.
Doctors are competitive creatures.
I’m kind of a fan of Gary Shteyngart.
Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.
The #1 Thing We Do Online? | Blog
Social media is now the #1 thing we do online.
Google vs. | Blog
Want to live forever?
In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.
Researchers went to community clinics throughout New York to engage families of 6-month through 8-year-old children who were getting their first influenza vaccination.