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Can Gambling Improve Health? | Blog
It is estimated that last year alone Americans lost $119 billion on gambling.
When I watched the Apple Keynote last week, it wasn’t the highly media-hyped Apple Watch, but the Apple Pay feature, that caught my attention.
2015 Trends: Here We Go! | Blog
Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.
Beacons for Pharma | Blog
The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.
A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.
In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.
Voucher ≠ Adherence Program | Blog
You’ve heard the stats.
Samir Singh, global brand vice president at Unilever, asked that if we pass his story on, we start by showing this incredible video.
We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.
Timing Is Vital! | Blog
As Content Marketing World‘s recap of recaps passed through my LinkedIn news feed, I decided to share my own perspective on what we learned at the conference.
Live from Cannes Lions: Rebuilding trust takes time and transformation.
In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.
For many of us, the front door to our business is our website.
Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.
I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.
The Disappearing Data Stream | Blog
Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.
By now you’ve undoubtedly heard of the health insurance startup called Oscar Health (especially if you are a NYC subway frequenter).
Is Patient Portal Usage Low? | Blog
I’m a fan of patient portals.
I’ve written before on my growing skepticism for the future of wearable devices.
Google has been aggressively going after the healthcare industry of late.
Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.
Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?
The 2015 Healthcare Trends report is here!
Healthcare is typically full of a lot of finger pointing and blame.
To sum up our explanation of medical vs. general health apps, we found it beneficial to add one more post to the series.
Graphic designer Emily McDowell is a a 15-year survivor of Hodgkin lymphoma.
Part of our team is off to Switzerland this week to talk about practical ways to add innovation into your daily work.
What’s the toughest part about getting the medical care you need?
Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.
Patients are getting asked more and more to take part in the decision-making process concerning their care.