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#211

I Would Literally Pay You To Stop Smoking | Blog

Pfizer and the American Lung Association have teamed up to create a sort of Kickstarter for kicking the habit.

#212

Customizable Healthcare Delivery | Blog

What’s the toughest part about getting the medical care you need?

#213

The Latino Demographic: Considerations for Pharma Marketers | Blog

(Latinos currently make up 17% of the total population, and is expected to increase to almost 30% by 2050. – Pew) In a recent Forbes article, Nicole Fisher highlights 5 Reasons that Latinos Could Be The Most Powerful Transformation Of The U.S.

#214

Better Cards For People Fighting Cancer | Blog

Graphic designer Emily McDowell is a a 15-year survivor of Hodgkin lymphoma.

#215

Beacons for Pharma | Blog

The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.

#216

Facebook, A Healthcare Community? | Blog

With the launch of Apple’s Healthkit, mobile app developers are quickly integrating their technologies with the iOS upgrade.

#217

Now Approved: 3-D Printed Meds | Blog

The Food and Drug Administration has approved the first drug manufactured using 3D printing: Aprecia’s epilepsy-fighting Spritam (available 2016).

#218

From Reactive and Transactional to Proactive and Preventative | Blog

Google has been aggressively going after the healthcare industry of late.

#219

Free Poster: How 18 - 32 Year Olds Think About Health | Blog

Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.”

#220

NPs and PAs Want Content From Pharma | Blog

A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.

#221

Why Mental Health Professionals Want Patient Apps | Blog

A recent study of mental health clinicians shows that 73% would find mobile apps useful in their practice1.

#222

At Your Service: A New Paradigm? | Blog

I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.

#223

Exclusive Report on Millennial Adults and Health | Blog

We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.

#224

Say Goodbye to Traditional Models of Care | Blog

Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.

#225

8 Flipboard Magazines for Healthcare Trends | Blog

The amount of media consumption is at all time highs due to the increasing accessibility we have to the internet.

#226

Three Innovative Mobile Medical Apps | Blog

Last week, we looked at the definition of medical device appsand gave some tips on how you can identify which ones to trust.

#227

Pharmacies Want Patient Input | Blog

One shift we’ve been tracking is the pharmacy’s changing role.

#228

Pharma's New Competition: Digital Health | Blog

We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.

#229

Help wanted: Healthcare marketers | Blog

In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.

#230

Are Wearables Wearing Thin For Doctors? | Blog

Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.

#231

Is CES showing us the next dream job for doctors? | Blog

You don’t have to look far these days to find another story of a frustrated physician.

#232

The Disappearing Data Stream | Blog

Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.

#233

Saving Physicians 5 minutes per Patient | Blog

A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.

#234

Who's Getting Pharma Apps Right? | Blog

Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?

#235

DPE15: You're All Underdogs | Blog

Think of an industry that’s highly regulated.

#236

Little Innovation Tool We Love | Blog

Part of our team is off to Switzerland this week to talk about practical ways to add innovation into your daily work.

#237

On The Eve Of War: Aggregated Data vs. | Blog

In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.

#238

The Human Factor | Blog

We are constantly trying to figure out what is best for our patients.

#239

DPE15: Merck Workshop Uncovers Innovation Opportunities | Blog

Fabrizio Caranci, Director of Channel Innovation at Merck, started out with this super fact from John Chambers, CEO at Cisco: by 2020 over 30 billion objects will wirelessly be connected to the internet.

#240

Can Starbucks Teach Us About Patient Engagement? | Blog

Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.