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Pfizer and the American Lung Association have teamed up to create a sort of Kickstarter for kicking the habit.
What’s the toughest part about getting the medical care you need?
(Latinos currently make up 17% of the total population, and is expected to increase to almost 30% by 2050. – Pew) In a recent Forbes article, Nicole Fisher highlights 5 Reasons that Latinos Could Be The Most Powerful Transformation Of The U.S.
Graphic designer Emily McDowell is a a 15-year survivor of Hodgkin lymphoma.
Beacons for Pharma | Blog
The idea of leveraging beacon technology for pharma clients has been striking a chord with many of our brand teams.
With the launch of Apple’s Healthkit, mobile app developers are quickly integrating their technologies with the iOS upgrade.
The Food and Drug Administration has approved the first drug manufactured using 3D printing: Aprecia’s epilepsy-fighting Spritam (available 2016).
Google has been aggressively going after the healthcare industry of late.
Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.”
A new “Taking the Pulse” report from Decision Resources shows that people in two of America’s fastest-growing medical professions are eager to partner with pharmaceutical companies to deliver the best patient education resources possible.
A recent study of mental health clinicians shows that 73% would find mobile apps useful in their practice1.
I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.
We’re very excited to be part of the release of an important new perspective on how millennial adults think about health and wellness.
Our recent millennial report has spurred a lot of thought-provoking conversations and revealing insights.
The amount of media consumption is at all time highs due to the increasing accessibility we have to the internet.
Last week, we looked at the definition of medical device appsand gave some tips on how you can identify which ones to trust.
One shift we’ve been tracking is the pharmacy’s changing role.
We’re just a few years away from digital therapies taking on traditional medicines on their own turf: clinical trials, formularies, and prescription pads.
In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.
Watches, bracelets, necklaces, pins, t-shirts, rings, even socks were on display en masse at CES Digital Health Summit 2015.
You don’t have to look far these days to find another story of a frustrated physician.
The Disappearing Data Stream | Blog
Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.
A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare.
Why is it that pharma apps don’t get the same downloads and usage as apps from other industries?
DPE15: You're All Underdogs | Blog
Think of an industry that’s highly regulated.
Part of our team is off to Switzerland this week to talk about practical ways to add innovation into your daily work.
In February, 2011, IBM’s Watson took on two reigning Jeopardy champions and whupped them.
The Human Factor | Blog
We are constantly trying to figure out what is best for our patients.
Fabrizio Caranci, Director of Channel Innovation at Merck, started out with this super fact from John Chambers, CEO at Cisco: by 2020 over 30 billion objects will wirelessly be connected to the internet.
Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.