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One trend that we’ve been tracking lately is The Return of Food — how fear of the “Big Food” boogeyman has led to dramatic shifts in eating habits.
Many doctors-to-be spend the first several years of medical school entrenched in rigorous academic activity, but miles away from any living, breathing patients.
Key elements of engaging healthcare employees | In The Media
In this article published in the October 2017 edition of O'Dwyer's magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play.
As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.
The British fitness chain’s newest program is exemplifying our 2017 Consumer Trend Sleep’vangelism.
Pain Beyond Numbers | Blog
And while we typically think of these alternative forms of communication as fun and frivolous, there is a growing trend amongst chronically ill patients to leverage these tools.
Women of The Week Podcast: Kim Johnson | In The Media
Kim Johnson, President at GSW, a Syneos Health Company, discusses some the key trends that will impact healthcare advertising, the role of transformative technology, and the core values that drive her and her teams to do good work.
The trend towards consolidation means there are fewer opportunities for pharmaceutical brands to tell their story and demonstrate their product’s value.
Learn more on this trend from Marie Emms and Rowena Kam in the Journal for Clinical Studies (page 50).
This led us to take a new approach for this year’s Health Trend Ten – providing end-to-end biopharmaceutical industry perspectives.
Our “Experience It” 2017 Communications trend covered the rapid increase in experiential marketing tactics that have been taking over physical spaces everywhere from bus stops to beauty shops.
Patients Getting More Access | Blog
Patient engagement has been a common theme in our trend reports.
The trend toward consolidation means there are fewer opportunities for pharma brands to tell their story and demonstrate their product’s value.
Six Ways Artificial Intelligence is Impacting Patients | In The Media
In this article from eyeforpharma's Trends in Patient Centricity magazine, A.
We’re a few weeks away from publishing our annual Trends Reports.
I borrowed this little gem from the bulletin board in my office.
SXSW brought us new gadgets and apps galore.
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
In an age of increasingly accountable marketing, there’s a continuing focus on making this spend as effective as possible, and we see two trends in the way that organisations are approaching their meeting investments.
Last year we reported on a growing trend—the “caregiver crunch.”
You may have read a little about this in one of our latest consumer trends called “Books Make a Comeback.”
Meg Alexander, who leads the Issues Management practice at inVentiv Health Public Relations, was recently featured in O’Dwyer’s for her work that has identified some unique and emerging trends in this “age of new populism.”
Insight-Driven Communications and the Data Imperative | Perspectives
Christie Anbar, Managing Director of Chamberlain Healthcare PR, Syneos Health, participated in a recent MM&M TrendTalks roundtable focused on “spend and trends” in the areas of healthcare professional (HCP), patient and payer marketing.
4 trends driving industry priorities in 2018 | In The Media
Leigh Householder, Managing Director of Innovation, is featured in the Outsourcing-Pharma.com article talking about how commercial transformation could reach new heights in 2018 as new expectations (and possibilities) reshape traditional models.
One of the trends the innovation team is tracking is “More Involved Patients” – the increasing expectation of patients to be active participants in their healthcare.
We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.
And as MM&M summarizes, it is only a trending positively.
New Strategic Blueprint: The New First Questions | In The Media
Latest PMLive article features Thunicia Moodley (Senior Engagement Manager, Consulting) outlining the new strategic blueprint, from Syneos Health's 2020 Health Trends, and how development and commercialization of novel therapies and innovations will change in the next year.
Amazon Web Services (AWS) has unveiled new machine-learning tools reflecting—and beginning to tackle—some of the greatest challenges facing modern medicine.
Experiments in creativity | Blog
Live from Cannes Lions: Can you joke about death?