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#121

Are Wearables Wearing Thin? | Blog

Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.

#122

Eco-Friendly Business Gets the Green Light | Blog

As the best ones become more accessible and affordable, new trends develop in their place.

#123

The Future of Subscription Services: From Cars to Care | Blog

The recent shift towards subscription offerings in the consumer marketplace is a trend that doesn’t seem to be slowing down any time soon.

#124

HxP Picks: Best campaigns outside of pharma | Blog

Clues are anything that hints at a changing consumer need or a new possibility in experience created by trends or technology.

#125

PHARMA TRENDS 2020—2025: Four Headwinds Driving Healthcare Transformation — and What We’re Doing | Blog

How COVID-19 and 3 other barriers will transform healthcare over the next few years.

#126

Precision Medicine Initiative Creating Custom Cures | Blog

A $60 million federal program is aiming to bring the benefits of precision medicine to a diverse spread of Wisconsin communities.

#127

Going Beyond The Screens | Blog

Last year, one of the most recognizable and notable trends we uncovered was that people from all across the globe were becoming multi-screen users, physicians included.

#128

The Return of the House Call | Blog

Since then, we’ve seen this trend continue to gain momentum.

#129

A Dollar to Keep the Ads Away | Blog

Last year we identified “ad-blocking” as one of the big communications trends for 2016 (download our report here), and there has been absolutely no shortage of news, perspectives, and soundbites to support this prediction.

#130

The BIG Data Motivator | Blog

We have been following this for a while, even created SnackStats on the trend, but it keeps popping up.

#131

More than a Buzzword | Blog

The trend toward Virtual Reality experiences is continuing to rise and has become more than just another techie buzzword.

#132

HxP Picks: Gaming, NFC, caregiving, more | Blog

Don’t miss all these great finds from our contributors, including a potentially huge break-through in cancer care, a big trend of men as caregivers, intriguing new ad formats, a new take on junk food, and more.

#133

What Nutrition Professionals Are Cooking Up: A FNCE Recap | Blog

The event gathered more than 10,000 nutrition experts to discuss important trends, research and insights in food and health.

#134

RHS: Non-Doctors On Demand | Blog

On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.

#135

Can Brands Embrace Simplicity? | Blog

One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.

#136

Apple Watch Accessory Receives FDA Approval | Blog

The FDA approved the first ever watch accessory, an Apple watch band that not only reads your EKG, but will communicate with your physician if results are abnormal.

#137

Pharma Comms Should Forget Its Social Media Fomo and Realize That They’re the Gold Standard | In The Media

You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.

#138

Will Wearables Follow the Path of Tablets? | Blog

With their uninspiring adoption rates and user drop-off trends averaging just 6 months, saying that the future looks bleak for wearables is, in my opinion, putting it lightly.

#139

VR Gets With the Times | Blog

Last year, one of the major digital trends that we were tracking was the VR tipping point.

#140

How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.

#141

Dehydrated, sleep deprived and full of nachos? | Blog

One Super Bowl game, 1.33 billion chicken wings and 12.5 million pizzas later, we know the feeling all too well.

#142

Bite Sized Content Wins Over Twitter Fans | Blog

Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.

#143

The Changing Face of Social Media Marketing | In The Media

In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.

#144

Dare to Compare | Blog

Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.

#145

As Moods Shift Around COVID, Pharma Makes New Social Plans | Blog

As some people near the end of their third month of lockdown, many COVID-19-related trends are starting to look quite different than they did toward the beginning of the pandemic.

#146

Outsiders are Getting into the Game | Blog

One of the big themes this year at the summit was innovations from healthcare outsiders, something that we have focused on quite a bit since naming it a trend a little over a year ago.

#147

The Syneos Health Podcast: 2020 Health Trends: Box Store Healthcare | Perspectives

The point of care has been steadily shifting away from where the clinic exists to wherever the patient goes.

#148

Syneos Health: ‘Heightened influx of information’ drives 2019 trends, challenges | In The Media

Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.

#149

eyeforpharma Barcelona 2020: Inspire New Value in Healthcare through Tech Innovation | Blog

An inside look into where tech innovation is bringing real value to healthcare and how pharma brands are keeping up with the pace.

#150

Your Next Social Post Could Result in an Instadiagnosis | Blog

A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.