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Are Wearables Wearing Thin? | Blog
Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology.
As the best ones become more accessible and affordable, new trends develop in their place.
The recent shift towards subscription offerings in the consumer marketplace is a trend that doesn’t seem to be slowing down any time soon.
Clues are anything that hints at a changing consumer need or a new possibility in experience created by trends or technology.
How COVID-19 and 3 other barriers will transform healthcare over the next few years.
A $60 million federal program is aiming to bring the benefits of precision medicine to a diverse spread of Wisconsin communities.
Going Beyond The Screens | Blog
Last year, one of the most recognizable and notable trends we uncovered was that people from all across the globe were becoming multi-screen users, physicians included.
The Return of the House Call | Blog
Since then, we’ve seen this trend continue to gain momentum.
Last year we identified “ad-blocking” as one of the big communications trends for 2016 (download our report here), and there has been absolutely no shortage of news, perspectives, and soundbites to support this prediction.
The BIG Data Motivator | Blog
We have been following this for a while, even created SnackStats on the trend, but it keeps popping up.
More than a Buzzword | Blog
The trend toward Virtual Reality experiences is continuing to rise and has become more than just another techie buzzword.
Don’t miss all these great finds from our contributors, including a potentially huge break-through in cancer care, a big trend of men as caregivers, intriguing new ad formats, a new take on junk food, and more.
The event gathered more than 10,000 nutrition experts to discuss important trends, research and insights in food and health.
RHS: Non-Doctors On Demand | Blog
On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception.
One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.
The FDA approved the first ever watch accessory, an Apple watch band that not only reads your EKG, but will communicate with your physician if results are abnormal.
You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.
With their uninspiring adoption rates and user drop-off trends averaging just 6 months, saying that the future looks bleak for wearables is, in my opinion, putting it lightly.
VR Gets With the Times | Blog
Last year, one of the major digital trends that we were tracking was the VR tipping point.
Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.
One Super Bowl game, 1.33 billion chicken wings and 12.5 million pizzas later, we know the feeling all too well.
Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.
The Changing Face of Social Media Marketing | In The Media
In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.
Dare to Compare | Blog
Social scientists have found that seeing comparative data is a more effective route to behavior change than making more rules.
As some people near the end of their third month of lockdown, many COVID-19-related trends are starting to look quite different than they did toward the beginning of the pandemic.
One of the big themes this year at the summit was innovations from healthcare outsiders, something that we have focused on quite a bit since naming it a trend a little over a year ago.
The point of care has been steadily shifting away from where the clinic exists to wherever the patient goes.
Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.
An inside look into where tech innovation is bringing real value to healthcare and how pharma brands are keeping up with the pace.
A new study by a graduate student with the Harvard University psychology department reports that social media posts can provide clues as to whether or not a user is likely to suffer from depression.