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#181

What happens in Vegas… | Blog

Las Vegas is a city that seems to exist in a parallel universe - and even celebrates this with the marketing slogan of “What happens here, stays here.”

#182

The Week That Was: Flying Cat-a-strophe | Blog

It’s been a little over a year since the first crash of a Boeing 737 Max in Indonesia.

#183

A Super (Bowl) Moment for Healthcare | Blog

GSW, part of Syneos Health Communications, and St.

#184

Social Media Influencers - Patients As Promoters | Blog

Earlier this year, Wego Health launched a new platform that connects patients with healthcare entities with one goal: connect the patient’s experience with said entity to the patient’s social networks.

#185

FDA Considering Easing Side Effect Requirements in DTC Ads | Blog

Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.

#186

In Pursuit of a Less Prickly Experience | Blog

It’s not surprising that the diabetes space is fertile ground for innovation.

#187

Is An Uber For Healthcare Possible? | Blog

As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.

#188

Do They Need an Invitation? | Blog

Have you ever watched how people interact with touchscreens at a tradeshow booth?

#189

GoodRx and Iodine Bring Transparency To Drug Pricing | Blog

With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency.

#190

Lilly - The Hero's Journey Art Project | Blog

Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.

#191

Innovation & Insights | Shared-accelerator

Innovation

#192

TEDx: Hidden Possibilities In Everyday Clues | Blog

I recently had the opportunity to attend and speak at a very unforgettable TEDx event.

#193

Mixed App Adoption Rates Among Caregivers | Blog

New research from Parks Associates reveals some interesting information about the usage of care-related apps in the caregiver population.

#194

Why do you Choose a Doctor? | Blog

In a recent article by the executive chairman of Vitals, Mitch Rothschild wrote about what is being done to measure the quality in healthcare, but more specifically how that effects patients.

#195

GSK Takes the First Dive Into Apple's ResearchKit | Blog

GSK has announced the launch of a new research app that will leverage Apple’s open sourced ResearchKit platform to monitor patients with rheumatoid arthritis.

#196

Pfizer: Answering New Expectations | Blog

As marketers, we’re always asking one basic question: What do people want right now?

#197

Another "Bad Guy" Is Changing Minds | Blog

We wear a pretty big black hat as an industry.

#198

Teach-back: How A Group of Nurse Educators is Getting Through | Blog

“Tell me what you heard”.

#199

Pharmacies…The Last Line of Defense in Dangerous Drug Interactions | Blog

A recent study conducted by the Chicago Tribune revealed pharmacies missed dangerous drug interactions 52% of the time.

#200

Less Waiting In The Waiting Room | Blog

The word “PATIENT” comes from the Latin word patiens, meaning ‘I am suffering.’

#201

Eyeforpharma 2019: Dan Spacie | In The Media

What pressures are prompting changes in commercialization and in what ways do pharmaceutical companies need to change in order to keep up?

#202

What Can Pharma Expect in 2019? | In The Media

In this eyeforpharma article, David Thompson, SVP, Real World and Late Phase, at Syneos Health, says that pragmatic clinical trials (PCTs) will be a growth area in 2019.

#203

Med Ad News: Healthcare Agency Roundtable | In The Media

Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and fellow 2018 Manny Award winners for the Healthcare Agency Roundtable highlighted in their December issue.

#204

Executive Summary - Vision 2020: The Orphan Drug Forecast | Perspectives

Key Factors Shaping the U.S.

#205

PillPack Now Owned By Amazon | Blog

In a move to once again place their stake a bit deeper into the healthcare landscape, Amazon recently announced the purchase of the successful online pharmacy, PillPack.

#206

A New Opioid Dependency Screening App For HCPs | Blog

Each day, it is estimated more than 115 people in the US die from an opioid overdose.

#207

Humana Introduces New Value-Based Compensation Model | Blog

Value and outcomes-based care is making headlines recently.

#208

Answers By Cigna – Improving Health Literacy with AI | Blog

In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.

#209

Rideshare For Healthcare | Blog

Uber and Lyft both recently announced new ventures in the healthcare space.

#210

Using 46 Billion Data Points to Predict Hospital Medical Outcomes | Blog

Google recently announced a new research paper where researchers used 46 billion data points to help predict medical outcomes within a hospital setting.