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What happens in Vegas… | Blog
Las Vegas is a city that seems to exist in a parallel universe - and even celebrates this with the marketing slogan of “What happens here, stays here.”
It’s been a little over a year since the first crash of a Boeing 737 Max in Indonesia.
GSW, part of Syneos Health Communications, and St.
Earlier this year, Wego Health launched a new platform that connects patients with healthcare entities with one goal: connect the patient’s experience with said entity to the patient’s social networks.
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
It’s not surprising that the diabetes space is fertile ground for innovation.
As just about everything is handled remotely, start-up organizations continue to make the news by implementing Uber-style experiences and on-demand healthcare services.
Do They Need an Invitation? | Blog
Have you ever watched how people interact with touchscreens at a tradeshow booth?
With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency.
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
Innovation & Insights | Shared-accelerator
I recently had the opportunity to attend and speak at a very unforgettable TEDx event.
New research from Parks Associates reveals some interesting information about the usage of care-related apps in the caregiver population.
Why do you Choose a Doctor? | Blog
In a recent article by the executive chairman of Vitals, Mitch Rothschild wrote about what is being done to measure the quality in healthcare, but more specifically how that effects patients.
GSK has announced the launch of a new research app that will leverage Apple’s open sourced ResearchKit platform to monitor patients with rheumatoid arthritis.
As marketers, we’re always asking one basic question: What do people want right now?
We wear a pretty big black hat as an industry.
“Tell me what you heard”.
A recent study conducted by the Chicago Tribune revealed pharmacies missed dangerous drug interactions 52% of the time.
The word “PATIENT” comes from the Latin word patiens, meaning ‘I am suffering.’
Eyeforpharma 2019: Dan Spacie | In The Media
What pressures are prompting changes in commercialization and in what ways do pharmaceutical companies need to change in order to keep up?
What Can Pharma Expect in 2019? | In The Media
In this eyeforpharma article, David Thompson, SVP, Real World and Late Phase, at Syneos Health, says that pragmatic clinical trials (PCTs) will be a growth area in 2019.
Med Ad News: Healthcare Agency Roundtable | In The Media
Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and fellow 2018 Manny Award winners for the Healthcare Agency Roundtable highlighted in their December issue.
Executive Summary - Vision 2020: The Orphan Drug Forecast | Perspectives
Key Factors Shaping the U.S.
PillPack Now Owned By Amazon | Blog
In a move to once again place their stake a bit deeper into the healthcare landscape, Amazon recently announced the purchase of the successful online pharmacy, PillPack.
Each day, it is estimated more than 115 people in the US die from an opioid overdose.
Value and outcomes-based care is making headlines recently.
In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.
Rideshare For Healthcare | Blog
Uber and Lyft both recently announced new ventures in the healthcare space.
Google recently announced a new research paper where researchers used 46 billion data points to help predict medical outcomes within a hospital setting.