Exploring CES 2025: The Future of Healthcare Technology and How It Was Presented

The Consumer Electronics Show (CES) in Las Vegas is notoriously a hub for cutting-edge innovations, and this year was no exception. While CES traditionally showcases consumer gadgets, the event also highlighted several emerging technologies with the potential to revolutionize industries, particularly healthcare. From AI-powered smart glasses to immersive haptic devices, CES 2025 offered a glimpse into the future of medicine and patient care. Here’s a closer look at the standout technologies and the trends that caught our attention.

Smart Glasses: A Game-Changer for Healthcare Interaction

One of the most buzzed-about technologies at CES 2025 was smart glasses, which were showcased by both large companies and smaller startups. These glasses promise to change how healthcare professionals interact with medical information and how patients manage their health.

  • Augmented Reality (AR) in Healthcare: Picture a future where surgeons have instant access to critical data without having to turn away from the patient. With AR-integrated smart glasses, this future is closer than you may think. From displaying MRI scans, to patient histories and medical records in real-time, the integration of AR-integrated smart glasses could reduce the chances of human error and increase efficiency during surgeries or diagnostics.
  • Real-Time Information and Companionship for Patients: Smart glasses can serve as a real-time companion for patients, offering medication reminders, tracking health conditions, and providing real-time health updates or emergency alerts. With built-in AI, they can assist patients—particularly the elderly or those with chronic conditions—by helping them navigate environments, manage medications, monitor vital signs, and integrate with other medical devices, creating a comprehensive wearable healthcare solution. For instance, Meta’s collaboration with Ray-Ban and BeMyEyes allows visually impaired individuals to use AI to identify objects and navigate their surroundings. In healthcare, this tech could be expanded to provide real-time health updates, medication instructions, or emergency alerts. The potential for integration with hearing aids or other medical devices is also immense, creating an all-in-one wearable solution.


AI and Robotics: Enhancing Healthcare Delivery

AI took center stage at CES 2025, but this year, the buzz extended far beyond language models like ChatGPT. Instead, the spotlight was on the seamless integration of AI into everyday technologies, with groundbreaking advancements in healthcare and robotics.

  • AI-Powered Robots: Robotics continue to evolve, with companies showcasing machines capable of performing complex tasks with precision. In healthcare, AI-powered robots could assist in surgeries, deliver medications, or even provide remote consultations. Some robots at CES were designed to interface directly with humans, a key feature for medical applications where robots might need to communicate effectively with patients or doctors.
  • Smaller, More Efficient Chips: One of the most significant trends at CES was the miniaturization of processing chips, making it easier to integrate AI into smaller and more portable devices. This trend could lead to advancements in wearable health tech, such as portable dialysis machines or continuous monitoring systems that track everything from vital signs to human outputs in toilets—providing doctors with real-time data to manage chronic conditions and detect potential health issues earlier.
  • Artificial Kidney: The Puremirr-IAAK is one of the most promising healthcare devices to come out of recent advancements, winning the CES 2025 Innovation Award. The kidneys play a vital role in removing waste products from the body and maintaining the balance of fluids and electrolytes. When kidney function is impaired, toxins and waste can accumulate in the blood, negatively impacting the entire body. Traditionally, dialysis requires patients to visit a clinic multiple times a week, but these implantable attachable devices allow patients to manage their dialysis from the comfort of their homes. This innovation gives patients more autonomy, reduces hospital visits, and improves overall quality of life. The integration of AI and sensors into these devices could enhance their precision and ability to monitor patients’ health in real time, potentially preventing complications before they arise.


Haptic Technology: Revolutionizing Medical Training and Patient Care

Another standout technology at CES 2025 was haptic feedback, which allows users to feel physical sensations through electronic devices. This type of technology has immense potential in healthcare, particularly in medical training and patient rehabilitation.

  • Haply Pen: A relatively inexpensive haptic device, the Haply Pen, allows users to feel textures and forces in a virtual environment. In medical training, it could simulate real-world sensations, such as the force required for injections or the feeling of different tissue types during surgery. For surgeons and healthcare providers, this could provide an immersive training experience that feels more lifelike than traditional simulations.
  • Therapeutic Applications: Beyond training, haptic technology could play a role in patient rehabilitation. Devices that provide force feedback could be used in physical therapy to guide patients through exercises or simulate real-world resistance. The tactile feedback could help patients engage more deeply in their recovery process, making therapy both more effective and more enjoyable.


The Presentation: Immersive, Interactive, and AI-Driven

In the fast-paced, information-packed environment of CES, capturing and holding attention is crucial. This is where impactful presentation plays a vital role. Booths that offered immersive, interactive experiences allowed attendees to engage directly with the technology, giving them a deeper, more meaningful understanding of its potential. For companies planning future displays, these examples serve as powerful inspiration for creating presentations that truly resonate.

  • Immersive Experiences: Panasonic showcased transparent displays that allowed users to interact with medical data overlaid on physical objects. This could be incredibly useful in healthcare settings, where real-time access to patient data is critical. Imagine a surgeon looking at a patient and seeing live data on a transparent display overlaid on the patient’s body, all while maintaining full visibility of the surgical area.
  • AI Integration Across the Show: AI wasn’t just a feature of products—it was embedded throughout the entire show experience. From real-time language translation in smart glasses to AI-powered robots interacting with visitors, AI was the invisible thread that tied much of the show together.
  • The Las Vegas Sphere: One of the most visually striking presentations at CES was the Las Vegas Sphere, an immersive venue that uses haptic feedback, wind machines, and advanced lighting to create a fully interactive environment. This type of immersive experience could be applied in healthcare training, allowing medical students and professionals to practice in simulated environments that replicate real-life scenarios.


Key Trends at CES 2025

CES 2025 unveiled several key trends poised to shape the future of healthcare and leave a lasting impact on the industry: 

  • AI Integration: It’s clear that AI is no longer a standalone feature—it’s embedded in everything from robotics to wearable sensors. Healthcare professionals must consider how to leverage AI not just as a tool but as a fundamental part of their practices.
  • Wearables and Sensors: With advancements in sensor technology, the potential for portable and wearable devices that monitor health in real-time is more promising than ever. The integration of these sensors with AI could create smarter devices that provide actionable insights for both patients and doctors.
  • Immersive Technology: Virtual and augmented reality technologies are becoming more interactive, offering new ways to train healthcare providers and engage patients. Whether through AR glasses or immersive haptic feedback, the healthcare sector must explore how these technologies can be used to enhance medical education and patient care.
  • Human-Centered AI: As AI becomes more integrated into healthcare, the key to its success will be its ability to improve human outcomes while keeping the patient experience at the forefront. AI that is designed with empathy and humanity in mind is the future of healthcare technology.


Embracing Innovation: How Healthcare Can Evolve

CES 2025 provided a clear message: the future of healthcare is deeply intertwined with emerging technologies like AI, robotics, smart glasses, and haptic feedback. For the healthcare industry to adapt, it must embrace these innovations, ensuring they are accessible and practical for both professionals and patients.

AI and immersive technologies will undoubtedly transform how care is delivered, but it’s essential that these tools are designed to prioritize humanity. The future of healthcare will depend on our ability to integrate these advancements in ways that improve care without losing sight of the patient experience.

As the healthcare industry continues to evolve, CES 2025 has shown that the tools to revolutionize patient care are already here. The real challenge now lies in how we apply these technologies to make healthcare more efficient, accessible, and human-centered.

 

About the Author:

GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness. Our services include advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media, and market research.

GSW spans six offices including Columbus, Ohio, LA, New York, and Toronto, as well as a diversified client roster steeped in pharma, diagnostics, advanced genetics, big data, device, and wellness, career opportunity awaits.