In an action-packed second day of virtual sessions for eyeforpharma Barcelona 2020, leaders from Pfizer, Phillips-Medisize and CSL Behring came together to share their unique perspectives on insight driven patient-centricity. Below are a dozen soundbites from the session: 

Pfizer

“Billions are spent every year in medicine on life-changing breakthroughs in technology, medicine, in practice and thinking. The difficulty is, unless the circumstances are right, none of these things achieve as much as they could do under the best circumstances.”

- Geoff Rollason, Patient Experience & Service Director of Oncology at Pfizer

“We believe problem solving starts with listening.”

- Geoff Rollason, Patient Experience & Service Director of Oncology at Pfizer

“Healthcare experiences must be human(e)…as soon as (consumers) step into the healthcare environment they tend to become patients, they have limited access to information, limited communication and the transparency of what they’re working with becomes impaired. If we’re going to engage patients we have got to change that environment.”

- Geoff Rollason, Patient Experience & Service Director of Oncology at Pfizer

“Innovation springs from collaboration…it’s important to engage patients with this and ensure consumers are involved.”

- Geoff Rollason, Patient Experience & Service Director of Oncology at Pfizer

Phillips-Medisize

“As much as we like to talk about patients being at the center of everything we do, (in healthcare in general) the truth is today hospitals are at the center of what happens.”

- Kevin Deane, VP and Head of Digital Health, Phillips-Medisize

“Today we know it’s well over $1 billion to get a new drug to market, but, when people walk out of a pharmacy or chemist, we have to understand that we realistically have no idea what they’re doing. And that doesn’t seem like the type of system for medication that we want to have in the 21st century.”

- Kevin Deane, VP and Head of Digital Health, Phillips-Medisize

“We want to and have to support patients when they’re outside of the home environment.”

- Kevin Deane, VP and Head of Digital Health, Phillips-Medisize

“With pharmaceutical companies, we can work together to make it easier and more convenient for patients to take their medicine.”

- Kevin Deane, VP and Head of Digital Health, Phillips-Medisize

CSL Behring

“Patients are really redefining what is means to be a patient. This is changing rapidly”

- María José Sanchez-Losada, General Manager, Spain and Portugal, CSL Behring

“No longer are patients viewed as customers waiting for a product launch, they’re integrated partners from the very beginning.”

- María José Sanchez-Losada, General Manager, Spain and Portugal, CSL Behring

“Patients are influencers – patient opinion leaders. They can help each other and help us in the health systems help them better.”

- María José Sanchez-Losada, General Manager, Spain and Portugal, CSL Behring

“Doctors tend to look for a pattern, but in rare diseases they’re everything but a pattern in many cases.”

- María José Sanchez-Losada, General Manager, Spain and Portugal, CSL Behring

About the Author:

Khye Tucker is an Innovation Strategist in Columbus, OH. With a passion for writing and a background in communications, Khye strives to bring brand stories to life through a fresh perspective, innovative thinking and creative storytelling.

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