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Syneos Health Communications
  • Our Frontline View
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In The Media

Featured Thought Leadership
  • Fierce Pharma Marketing Tees up Trends for 2021—and Big News, They're Not All COVID-19-Related

    In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”

    Read Article
  • Digital Video Takes Over as the New—and Cheaper—TV Advertising for Pharma

    “We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.

    Read Article
  • Syneos Health Communications Bolsters Value, Access and Public Affairs Offerings with Key Senior Hires

    Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy

    Read Article
  • Media September 21, 2022

    Syneos Health Communications Announces Strategic Collaboration with MIMS in Asia Pacific to Enhance Digitally-Enabled Solutions

    Together, both companies will build scalable, purpose-built teams that partner across disciplines and geographies to accelerate customer performance.

  • Media July 8, 2022

    MM+M Agency 100 Storycast ft. Syneos Health Communications [Podcast]

    How the agencies take a unique approach to client challenges and how their diversity of thinking enables them to excel in healthcare communications.

  • Media June 23, 2022

    Syneos Health Communications Adds New Talent in Europe, Enhancing Medical Affairs Expertise

    Syneos Health Communications – the portfolio of Syneos Health® agencies designed to deliver insights-driven integrated communications spanning advertising, public relations, patient advocacy, medical communications

  • Media April 4, 2022

    Syneos Health Communications Names Lacey Jae Executive Creative Director, GSW-LA

    Agency Continues to Add Top Talent to Support Clients’ Expanding Creative Needs

  • Media December 29, 2021

    Woman of the Week Podcast with Astrid DeFries-Lansing

    Astrid DeFries-Lansing, EVP, Executive Creative Director, GSW, powered by Syneos Health, chats with PharmaVOICE about her approach to creating campaigns that speak to human truths and resonate with audiences.

  • Media September 13, 2021

    In-Person and Remote Detailing Data from AnswerSuite Indicates Hybrid Model is Here to Stay

    For more than 30 years, AnswerSuite has been fueling the biopharmaceutical industry with syndicated data and custom HCP insights that help deepen relationships and optimize the value of the total promotional mix.

  • Media August 11, 2021

    GSW Underscores Commitment to Creative and Customer Experience with Announcement of Executive Leaders

    Agency Continues to Add Top Talent to Support Expanding Client Roster and Key Client Offerings

  • Media July 29, 2021

    Pharma’s Generational Divide

    In this MM+M article, Sam Cannizzaro, executive creative director at GSW (an industry leader in healthcare advertising powered by Syneos Health®), shares how today’s young adults seek information via crowdsourcing when it comes to healthcare.

  • Media July 7, 2021

    Syneos Health Communications Drives Public Relations Group with Prominent Hires across Key Growth Offerings

    Syneos Health Communications Drives Public Relations Group with Prominent Hires across Key Growth Offerings

  • Media July 2, 2021

    Syneos Health Communications Continues European Growth

    Robust Group Amplifies Wide Scale Expertise with Three Strategic Hires

  • Media June 22, 2021

    Addison Whitney Welcomes Zenmark Founding Partners

    Hires Bolster Syneos Health Branding Agency’s Naming Capabilities & Brand Design Work

  • Media June 2, 2021

    GSW Appoints Andrew Schirmer President of NY

    Executive Hire Bolsters Syneos Health Advertising Agency’s New York Operations

  • Media March 19, 2021

    GSW, powered by Syneos Health, Expands West Coast Leadership Team

    GSW continues to add top talent with deep strategic, therapeutic, marketing and technology expertise to support an expanding client roster

  • Media March 15, 2021

    Syneos Health Communications Boosts Global Creative Capabilities with Renowned Talent

    Senior Leaders Bring Decades of Creative, Brand and Strategy Experience

  • Media March 1, 2021

    Syneos Health Communications Adds New Talent in Europe, Enhancing Core Integrated Offerings

    Senior Leaders Bring Added Depth to Market Access, Scientific and Medical, and Creative Capabilities

  • Media February 23, 2021

    Syneos Health Communications Bolsters Value, Access and Public Affairs Offerings with Key Senior Hires

    Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy

  • Media December 22, 2020

    Fierce Pharma Marketing Tees up Trends for 2021—and Big News, They're Not All COVID-19-Related

    In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”

  • Media December 21, 2020

    Digital Video Takes Over as the New—and Cheaper—TV Advertising for Pharma

    “We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.

  • Media December 9, 2020

    The Digital Highway

    Check out this PharmaTimes article, where Alex Brock, European MD of Omnichannel and Digital at Syneos Health shares his thoughts on the role of digital in pharma.

  • Media November 18, 2020

    Thriving in COVID-19 With Flexible Marketing Strategies

    Pharma sales is set to change forever. To keep afloat in the current climate, teams need to embrace flexibility and remember that traditional content won’t work in new contexts, say experts from Syneos Health.

  • Media October 22, 2020

    EMG GOLD Podcast: Talking to Ian Dorrian

    Check out this EMG GOLD Podcast where Ian Dorrian, President Communications Europe at Syneos Health, shares his journey from pharmaceutical to the agency world, and touches upon topics including the impact of virtual communications on future product launches.

  • Media October 21, 2020

    Syneos Health Launches Kinetic™ Omnichannel Capability to Accelerate Modern Customer Engagement

    Integrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness

  • Media October 12, 2020

    Leading Through Awakening, Accountability and Equity

    Executives in healthcare recognized the necessity of taking a position on diversity and inclusion during the recent protests for racial equity. Most organizations are eager to engage with and communicate on behalf of their employees and the communities they serve.

  • Media September 10, 2020

    COVID-19 Kicks Drug Pricing Down the Road

    Meg Alexander, head of the reputation and risk management practice at Syneos Health, and Jeff Stewart, managing director at Syneos Health Consulting, teamed up with MM&M to discuss implications of COVID-19 and the upcoming US election on drug pricing.

  • Media August 26, 2020

    WoW Podcast: Maria Tender, Head of Strategy - Communications at Syneos Health

    Check out this PharmaVOICE WoW (Woman Of The Week) podcast, where Maria Tender, Head of Strategy - Communications at Syneos Health, describes how she unleashes talent to make health communications stand out.

  • Media August 19, 2020

    Human Connections in the Digital World

    What can pharma do to retain human connections in an increasingly digital world? Duncan Arbour at Syneos Health shares his hope for future marketing approaches - one that balances new digital techniques with behavioral science and humanity. Read more in EMG's GOLD Magazine.

  • Media June 9, 2020

    Could Coronavirus Re-shape Learning and Development in Pharma?

    An insightful PMLive article by Yvonne Ash (VP Learning Solutions) focusing on the evolving role of learning and development, and how to prepare for a new digital age in pharma.

  • Media May 19, 2020

    We Are #2 on PRWeek UK Top 150 2020: Healthcare Communications Rankings

    Syneos Health Communications has ranked #2 in healthcare and in top 20 overall on the PRWeek UK Top 150 2020.

  • Media May 12, 2020

    Payer Priorities in a Pandemic

    What are payers focused on during the COVID-19 pandemic? Adrian Garcia and Katherine Seay at Syneos Health share their thoughts with Med Ad News.

  • Media May 7, 2020

    Two Key Questions About HCP Engagement and Education in 2020

    Sam Cannizzaro, EVP, Executive Creative Director at GSW, a Syneos Health company, talks about HCP engagement strategies involving online conversations and social networks/circles in this PM360 article.

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