In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”
Read Article“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Read ArticleSeasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy
Read ArticleMedia February 23, 2021
Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy
Media December 22, 2020
In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”
Media December 21, 2020
“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Media December 9, 2020
Check out this PharmaTimes article, where Alex Brock, European MD of Omnichannel and Digital at Syneos Health shares his thoughts on the role of digital in pharma.
Media November 18, 2020
Pharma sales is set to change forever. To keep afloat in the current climate, teams need to embrace flexibility and remember that traditional content won’t work in new contexts, say experts from Syneos Health.
Media October 22, 2020
Check out this EMG GOLD Podcast where Ian Dorrian, President Communications Europe at Syneos Health, shares his journey from pharmaceutical to the agency world, and touches upon topics including the impact of virtual communications on future product launches.
Media October 21, 2020
Integrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness
Media October 12, 2020
Executives in healthcare recognized the necessity of taking a position on diversity and inclusion during the recent protests for racial equity. Most organizations are eager to engage with and communicate on behalf of their employees and the communities they serve.
Media September 10, 2020
Meg Alexander, head of the reputation and risk management practice at Syneos Health, and Jeff Stewart, managing director at Syneos Health Consulting, teamed up with MM&M to discuss implications of COVID-19 and the upcoming US election on drug pricing.
Media August 26, 2020
Check out this PharmaVOICE WoW (Woman Of The Week) podcast, where Maria Tender, Head of Strategy - Communications at Syneos Health, describes how she unleashes talent to make health communications stand out.
Media August 19, 2020
What can pharma do to retain human connections in an increasingly digital world? Duncan Arbour at Syneos Health shares his hope for future marketing approaches - one that balances new digital techniques with behavioral science and humanity. Read more in EMG's GOLD Magazine.
Media June 9, 2020
An insightful PMLive article by Yvonne Ash (VP Learning Solutions) focusing on the evolving role of learning and development, and how to prepare for a new digital age in pharma.
Media May 19, 2020
Syneos Health Communications has ranked #2 in healthcare and in top 20 overall on the PRWeek UK Top 150 2020.
Media May 12, 2020
What are payers focused on during the COVID-19 pandemic? Adrian Garcia and Katherine Seay at Syneos Health share their thoughts with Med Ad News.
Media May 7, 2020
Sam Cannizzaro, EVP, Executive Creative Director at GSW, a Syneos Health company, talks about HCP engagement strategies involving online conversations and social networks/circles in this PM360 article.
Media May 4, 2020
Tim Pantello, President at Syneos Health Communications, shares his thoughts in the May 2020 PharmaVOICE magazine feature – Marketing in the Future.
Media May 4, 2020
In the "Marketing in a Crisis" eBook by MM&M, Scott Page of GSW, a Syneos Health company, says: “We are in this business of healthcare because it is a higher calling."
Media April 7, 2020
Adrian Garcia, SVP Managed Markets at GSW, a Syneos Health company, talks about price transparency and biosimilar interchangeability in this PM360 article.
Media March 10, 2020
Dr. Kathleen Starr at Syneos Health says in EMG GOLD magazine: "Behavioral Science reveals that a scarcity of motivation, cognitive resources, & social support puts natural limits on a person’s ability to consistently make short-term sacrifices for their long-term health."
Media February 17, 2020
Latest PMLive article features Thunicia Moodley (Senior Engagement Manager, Consulting) outlining the new strategic blueprint, from Syneos Health's 2020 Health Trends, and how development and commercialization of novel therapies and innovations will change in the next year.
Media February 13, 2020
Sabine Dettwiler (MD, Commercial Advisory Group, Syneos Health) discusses how companies can complete the journey to launch excellence and the importance of optimising resources in Chris Ross's latest PME magazine article.
Media January 29, 2020
Skye Hodson (Syneos One Asset Strategist at Syneos Health) joins John Pinching to discuss innovation in medtech, gadgets and digital advances in the latest issue of PharmaTimes magazine.
Media January 15, 2020
Taken from our 2020 Healthcare Trends Report, this article explores integrated commercial deployment in life sciences.
Media December 20, 2019
Check out this FiercePharma article where Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, elaborates on the opportunity for pharma to do a better job of interacting with a very powerful healthcare advocate: caregivers.
Media December 18, 2019
The word relationship is often used in regard to pharma’s emerging connections with patients, but should it be? Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, says it's more like "person-level relevance" - read more in FiercePharma.
Media December 16, 2019
Real World Evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialization in 2020. Read our perspective in pharmaphorum and get your copy of our Trends report at Trends.Health.
Media December 11, 2019
There’s a saying among journalists that twice is a coincidence, and three times is a trend. But what if you hear the same novel idea 10, 20 or 40 times from around the world? It’s probably safe to say that it’s not just a trend – it’s a crucial one.
Media December 11, 2019
David Bennett, VP Business Development Leader, Deployment Solutions at Syneos Health joins PharmaTimes to discuss the challenges for pharma sales forces in the past 20 years.
Media December 11, 2019
Justin Holloway, Head of Client Strategy, Communications Europe at Syneos Health, joins Chris Ross at PMLiVE to explore the value, the art and the much-rumored death of creativity within the pharma industry.
Media December 2, 2019
Behavioral science enables pharma to acquire a greater understanding of its consumers and how to better motivate them to change their behavior. Read about how to apply behavioral science to your marketing work in this PharmaVOICE article.
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