Our version of brand development doesn’t just feed the next creative execution, it motivates behaviors and guides decision making. We seek to drive value beyond conventional measures.  

We do what we do in a culture of curiosity and creativity. But the backbone of our success comes from a combination of co-creation, process, and experience. Our relentless commitment to seeing every project with fresh creative eyes makes us stronger and allows our brands to breakthrough in highly saturated markets like technology and consumer goods, or gain approval, in highly-regulated industries like pharmaceuticals and healthcare. 

Simply put, for over 30 years we have been creating brands that rise above the noise of their marketplace to find sustainable and unmistakable differentiation. 


  • Brand positioning 
  • Brand messaging  

  • Brand architecture and nomenclature strategy 

  • Brand story 

  • Brand assessment  

  • Brand tracking 

  • Name and logo validation 

  • Brand name development 

  • Clinical trial branding 

  • Logo design 

  • Packaging design 

  • Visual brand development 

  • Brand implementation and activation 

  • Regulatory name submission strategy and documents 

  • Name safety research 

  • Regulatory / safety review of container, carton, labels & packaging

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11525 North Community House Road
The Everett Building, Suite 400

Charlotte, NC 28277

(704) 347-5700

New York City

200 Vesey Street

New York, NY 10281

(212) 699-7308


10 Bloomsbury Way

London, UK WC1A 2SL

+44 (0) 20-7167-2871


St. -Martin-Straße 59

Munich, DE 81669

+49 (0)89-500-739-07


Joe Daley, President

[email protected]