Feed your appetite for answers: advanced analytics let you make every decision with confidence
Our data and analytics group leverages proprietary in-house data sets along with each element of brand and channel that our clients are already tracking to visualize a unique look at impact.
That analysis doesn't just evaluate the past — it looks into the future.
Our predictive planning engine recreates an entire marketplace in a digital simulation, then lets us endlessly experiment with channels and messages without spending a single dollar on in-market pilots. That lets us see exactly where and how to invest to meet specific growth goals.
Whether you're working to optimize marketing mix, messaging or launch strategy or to understand how to respond in the face of change, predictive planning can build evidence-based plans that maximize ROI.
CAPABILITIES
Decision-making increasingly relies on data, which comes at us with such overwhelming velocity, and in such volume, that we can’t comprehend it without some layer of abstraction, such as a visual one.
Read ArticleIn MM&M's "Get to Know Your Data Scientist" feature, Syneos Health Communications' managing director of data science, Patrick Richard, opens up about his role as a data scientist, his professional history and his "eureka" moment.
Read ArticleIn this video sponsored by Syneos Health, Patrick Richard, Managing Director of Data Science, Syneos Health, was interviewed by Larry Dobrow, Medical Marketing & Media's senior editor.
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