The diverse European healthcare environment requires a specific approach to communications

The European market provides multiple challenges to the pharmaceutical industry, emerging biotechnology and medical technology firms who develop, launch and commercialize drugs and devices.

Deep and varied local and international insights, experience, capabilities and footprints are required for impactful healthcare communications in Europe because of the high diversity in local regulations, health systems, market dynamics, key stakeholders’ perceptions, as well as cultural nuances and languages.

A next-generation agency group that offers the perfect combination of global size and unprecedented capabilities with European and local expertise

As a part of Syneos Health, the only global biopharmaceutical accelerator integrating clinical development, real-world, late-stage and full commercialization, we serve the complex European healthcare market with tailored communications solutions for our clients’ clinical and commercial success.

Our key principles:

  • Analytically minded
  • Digitally savvy
  • Creatively curious
  • Value-driven

250+ European healthcare communications experts integrating their medical communications, PR, advertising and digital/multichannel expertise serve the 20 most important markets in Europe. Their unlimited access to Syneos Health global insights, therapeutic area expertise from mass to rare, and analytical assets allows us to develop unique, value-driven, scalable and measurable communications solutions tailored to Europe.

Our colleagues across Europe also bring diversity of thought — not just because of their French, German, British and other cultural codes — but as philosophers, six-sigma-level processors, and critical thinkers. Our team includes journalists, scientists, artists, data geeks and digital innovators — all sharing a desire to help our clients accelerate the benefits they can bring to doctors and patients. 

Our capabilities include:

Medical Communications

  • Publications planning
  • Satellite symposia and congress activities
  • KOL identification and development
  • Stakeholder mapping
  • Speaker programs
  • Advisory boards (face-to-face and virtual)
  • Scientific strategy and messaging
  • Medical education programs
  • Scientific communications
  • HEOR communications
  • Mobile solutions and e-learning 
  • Multichannel strategy and delivery

Public Relations

  • Clinical trial recruitment
  • Competitor intelligence
  • Issues management
  • Advocacy
  • Disease awareness
  • Congresses
  • Launch communications
  • Social media monitoring and engagement


  • Brand development
  • Message architecture
  • Campaign development
  • Multichannel strategy and delivery
  • Congress engagement and booth development
  • Promotional digital and classical tactics


10 Bloomsbury Way

London, WC1A 2SL UK

+44 (0) 207-632-1800


Stefan George Ring 6

D-81929, Munich DE

+49 89-99-39-130


41/45 Boulevard Romain Rolland

92120, Montrouge FR

+33 1-4143-1830


Ian Dorrian, President, Communications Europe