Master what’s next: understand changing customer expectations and create experiences that exceed them

Where will your next big idea or innovation come from? For so many marketers, that question leads them to a blank flip chart or an empty whiteboard. If you’ve stood in front of that blank canvas, you know how difficult it is for even the best team to develop new thinking armed only with a Sharpie for inspiration and innovation. 

At Syneos Health, we know there’s a better way. We build innovation into every relationship and consistently inspire teams with insight from the frontlines of healthcare, data and trends on new customer expectations, and examples of how brands inside and outside of healthcare are making unique connections and getting to white spaces first.

In workshops and co-creation events, we combine that unique inspiration with proven design-thinking dynamics to uncover new ideas focused on your customer and your strategy.


  • Design Thinking and Co-creation
  • Innovation Strategy
  • Trend Identification 
  • Advisory Boards
  • Customer Co-creation 
  • Prototyping 

New York City

200 Vesey Street

New York, NY 10281


Leigh Householder, Managing Director of Innovation

[email protected]