Leigh Householder, Managing Director of Insights and Innovation at Syneos HealthTM, highlights four campaigns where healthcare embraced humor. They were featured at this year’s Cannes Lions Health.

  1. Dexcom’s Ryan and Suzie
  2. Cigna’s TV Doctors of America: Season Two
  3. Biphentin’s The Screamer
  4. Takeda’s Lighter Blue

This content is repurposed from AdWeek.