The amount of information available to you, to substantiate just about any point you might want to make, is potentially limitless. But your audience’s time and attention aren’t.

Data visualization is an effective means for bridging the gap between information and insight, but only if the particular visualization method chosen is properly matched to the person receiving the information, their time and attention span, and how they want to use the information presented.

In this PharmaVOICE article, Joe DeSalvo, our head of Marketing Analytics, talks about three key factors when choosing an appropriate data visualization approach for a particular person or group:

  1. Information Scale
  2. Presentation Context
  3. Storytelling Model

This content is repurposed from PharmaVOICE.