Mike Collinson, Director of Digital Strategy and Madeline Rounds, Digital Consultant at inVentiv Health Medical Communications were featured in the July/August edition of Pharmaceutical Market Europe. They talked about influencer identification and how healthcare organizations are delving into the realm of digital influence in their article titled - "Are we #winning? Is healthcare fully embracing the Digital Opinion Leader (DOL)?" They touched on inVentiv Health influencer mapping approach and its focus on relevance.
To learn more, check out page 37 of Pharmaceutical Market Europe (July/August 2017 edition) in the link below.
This content is repurposed from Pharmaceutical Market Europe.