Alexander Fink, Managing Director, Europe, Commercial Strategy & Planning, Syneos Health Consulting comments on four broad areas that pharma should consider to prepare best for launch.

“When introducing innovation there's no such thing as a dead cert; ground- breaking science and a huge field force are no longer a guarantee of commercial success. Launch excellence is a team sport. Achieving it is a tough assignment.”

This content was repurposed from PMLiVE.