In this article that discusses the changing landscape of sales in pharma, Dan Spacie, President, Syneos Health Selling Solutions, Europe, comments: 

“A number of factors have combined to drive change in the pharma sales ecosystem,” he says. “We are witnessing the rise of the ‘omnichannel’ experience, through which a broader range of clients want to communicate with sales professionals and where the prevalence of data allows us to react faster.”

This content was repurposed from PharmaTimes.