Leigh Householder, Managing Director of Insights and Innovation at Syneos HealthTM, talks about four themes and big new ideas that stood out at Cannes Lions Health that will continue to shape the future of healthcare marketing and add hope in people's lives.

  1. Give inspiration, not information
  2. Put our industry in a new context
  3. Add utility everywhere—especially in print
  4. Encourage challenging conversations

This content is repurposed from AdWeek.