Big Data in healthcare isn’t new. But one clear consequence is the enhanced ability to zoom in on the needs of disadvantaged communities and the social determinants of health—and this happens to be a high priority for patients, physicians, healthcare businesses, and policymakers. 

Kathleen Starr, Ph.D., Managing Director, Behavioral Science at Syneos Health, elaborates in this article in PM360 magazine.

This content is repurposed from PM360.