Sophie Asker and Fiona Tavner, senior healthcare communications consultants at inVentiv Health Communications were featured in the “Steps towards comms excellence” article in the June edition of Pharmaceutical Market Europe. They talked about what an integrated service offering looks like in practice by highlighting four key areas for this mindset – unity, connectivity, immersion and shared tools. They further talk about how “by combining clinical and commercial services, a broad offering of integrated solutions allows better understanding and connections to patient challenges.” 

To learn more, check out page 45 of Pharmaceutical Market Europe (June edition) in the link below.

This content is repurposed from Pharmaceutical Market Europe.