Kathleen Starr, PhD, Managing Director of Behavioral Insights, and Susan Perlbachs, EVP, Executive Director, GSW-NY, responded for a MedAdNews article that featured takeaways from Lions Health 2017.

In her contribution "Wins for patients are wins for pharma", Kathleen says, "if we take inspiration from the patient experience, there are bigger problems to solve."

Susan in her contribution "First World Problems Plague Cannes", says, "When it comes to life-changing creativity worthy of a Pharma Lion Grand Prix, we challenge you to think beyond brand and embrace life-changing insights and strategy."

This content is repurposed from Med Ad News.