At the 2019 Cannes Lions Health, "one common theme in the pharma sessions, as Syneos Health's innovation and insight managing director Leigh Householder noted, was how to humanize relationships with doctors."

Todd Henwood, executive creative director at GSW Advertising, a Syneos Health company added that “we’re seeing more and more companies do social responsibility simply as part of their foundation.”

This content was repurposed from FiercePharma.