Once their growth curves plateau, older oncology products typically struggle to get attention. Our experts - Wendy Balter, John G., Bob Josefsberg and Dave Querry - crafted a checklist for Pharmaceutical Executive that can be used to determine if there’s hidden vitality left in aging brands and inspire outside-of-the-box, often low-investment solutions to grow the bottom line.
This content was repurposed from Pharmaceutical Executive.
