Patrick Richard, Managing Director of Data Science, talks to PM360 about how channels within marketing are constantly evolving, the future of marketing and how predictive analytics plays a role in it.

In the article Patrick adds that "it’s all about leveraging data about our market and our customers’ responses to specific stimuli to simulate and test assumptions about what we think would work best for them."

Read more on PM360 website by clicking the link below.

This content is repurposed from PM360.