Tim Pantello, President at Syneos Health Communications, shares his thoughts in the May 2020 PharmaVOICE magazine feature – Marketing in the Future: 

"Agencies, when they are embedded in true healthcare organizations, can offer small to mid-size clients the ability to outsource their salesforce, marketing, medical affairs, managed care/access strategy, call center, and product management to one organization that can truly play to the strengths of consultancies and agencies. Many small to mid-size clients need and expect this bundle of value."

This content was repurposed from PharmaVOICE.