In the "Marketing in a Crisis" eBook by MM&M, Scott Page of GSW, a Syneos Health company, says: “We are in this business of healthcare because it is a higher calling. In moments like these, we are all looking at what we can do to make a difference.” For example, to address the anticipated ventilator shortage, Syneos created a program to raise awareness among HCPs about a bridging option.

Read more in the eBook by MM&M.

This content was repurposed from MM&M.