While plenty of resources have been devoted to studying millennial patients, far less is known about the likes and dislikes of millennial physicians.

In partnership with inVentiv Health, MM&M corralled one—Weill Cornell fellow Sona Shah—to ask her about everything from her frustrations with the exist­ing pharma marketing model to her willingness to receive texts from patients. How does she feel about the educational resources at her disposal? Would she open her door to a pharma rep?

The answers to these and other pressing questions can be found within this edited transcript of a nearly two-hour discussion.

This content is repurposed from MM&M.