While plenty of resources have been devoted to studying millennial patients, far less is known about the likes and dislikes of millennial physicians.
In partnership with inVentiv Health, MM&M corralled one—Weill Cornell fellow Sona Shah—to ask her about everything from her frustrations with the existing pharma marketing model to her willingness to receive texts from patients. How does she feel about the educational resources at her disposal? Would she open her door to a pharma rep?
The answers to these and other pressing questions can be found within this edited transcript of a nearly two-hour discussion.
This content is repurposed from MM&M.