Federal Trade Commission has released a new guide: “Disclosures 101 for Social Media Influencers”.

In this MM&M article, Steve Marino, Managing Director, Digital at Syneos Health says, “The important takeaway is that we as an industry have a standard that we have to live up to in an effort to ensure there is a clear indication an endorsement is being given. We owe it to our audience to deliver on transparency in marketing.”

This content was repurposed from MM&M.