In this MM+M article, Sam Cannizzaro, executive creative director at GSW (an industry leader in healthcare advertising powered by Syneos Health®), shares how today’s young adults seek information via crowdsourcing when it comes to healthcare. Compared to their parents and grandparents who look to their physician, he stated, “Gen X places more trust in family and close friends, not necessarily online.” In order to meet young adults where they are, he empathizes “supporting their crowdsourcing appetite.”

This content was repurposed from MM+M.