In this article, Kathleen Starr, Managing Director of the Behavioral Insights Group at inVentiv Health, discusses the “need to take a broader perspective in communications regarding oncology, looking at it from the standpoint of the healthcare system and in a family context.”
Dave Querry, President of Navicor, agrees, adding that “We have to keep in mind that they’re people first and patients second. They have careers. They have families. They have lives. Yes, they’ve been diagnosed with a disease, but they’re going to get through it and they need support.”
Additional speakers included Kristin Ainsworth, VP of Marketing at Tesaro; Linda House, President at Cancer Support Community; Kimberly Jewett, CEO and Founder at Kimberly Jewett Consulting; and Christine Verini, Chief Business Development Officer at CancerCare.
Click the button below to read more about a “social-centric” approach that can lead to better activation and adherence in cancer treatment.