Julian Suchman, Digital & Social Strategy, inVentiv Health PR, highlights six new communication priorities required to thrive in the new value landscape:

"While nobody can predict what changes the American Health Care Act will bring, two healthcare trends seem certain to continue under any environment: the move toward more value and outcomes-based care, and health consumers’ growing adoption of digital and social media tools. Though motivated by different forces, I see these trends as deeply intertwined, and predict their continued convergence will have major implications for healthcare communications..."

This content is repurposed from Pharmaceutical Executive.